Interactive Research, Project for Good Quality International Management and its Impact on EU
Interactive Research, Project for Good Quality International Management and its Impact on EU

Author(s): Mirko Tripunoski, Aleksandar Nikolovski, Maia Tripunoska
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Processes; Research; Quality; Interaction; Standards; Management; Growth; Development; Conceptions
Summary/Abstract: The processes of interactive marketing research and management projects represent integrative endeavors affecting each other in many areas. The mutual actions are basically simple and well understood, which also exceeded the subtlety and uncertainty in the realization of the desired goals and strategies for quality economic growth and development of all participants , where each process of interactive marketing basically sets or develops numerous steps that can obtain optimal results. The conceptual foundations of this paper are basically focused on the project for quality marketing management , applying the organizational theory and practice which is constantly changing and evolving as a result of the integration processes in the global market where organizations can quickly adapt to the challenges related to time and environmental requirements. Interactive marketing, studied through vertical and horizontal complexity, points out that the use of information demands stability, especially when making important decisions, mostly by the managers for the purpose of developing the company and its image in the future. This type of research and interactivity maintenance enables continuous improvement in the market which will be in accordance with the requirements of the economy and the system as a whole.

• Details
• Contents