Решението за начина на навлизане на чуждите пазари – ключов елемент за успеха на задграничната стратегия на фирмата
The Decision to Enter Foreign Markets: Key Issue for the Success of the International Strategy of the Company

Author(s): Oleg Lozanov
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Market Entry; Market Entry Strategy; Foreign Market
Summary/Abstract: The issues related to the forms of entry to foreign markets are becoming especially relevant today. Under the influence of increasing competitive factors, modern companies are constantly looking for ways to conquer new market territories. Thus, they are constantly expanding and diversifying the range of opportunities successful penetration and establishing permanent presence on foreign markets. This ongoing and accelerating process of internationalization is quite dependent on the utilized foreign market entry strategies.

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