Бизнес планиране в туризма – нови реалности и измерения
Business Planning in Tourism - New Realities and Dimensions

Author(s): Margarita Misheva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: tourism business; planning; new realities
Summary/Abstract: In the article are presented and analyzed issues related to the new realities and trends in which the tourism business operates, with a focus on business planning. The report also looks at some essential aspects of business planning in the context of strategic management of tourism organizations. Attention is also focused on the application of some new trends and tools for improving planning in tourism companies, including information technology and the human factor.

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