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The volume of poems Dębowa kołyska, published in 1967, combines rural and children’s folklore. This convention also includes illustrations by Adam Kilian, characterized by artistic primitivism. The collection read as a whole, as well as in a situation where the recipient is a child of pre-school age, most fully reveals its virtues of sensual and literary-graphical design. The poet’s works are reactive, appeal to the many senses of the youngest reader, engage his/her body, memory and imagination; stimulate multidirectional reading that is open to gesture and movement, rhythm and aesthetics of repetition, audio-description of the world; relate to the taste and smell of food. At the same time, they pursue the idea of children’s vitalism through topics related to the close environment of the child (family, home, fun, everyday activities) and heterogeneity of children’s statements (nursery rhymes, lullabies, counts, riddles, “ifbugs”). Kamieńska saw the cultural and educational need for intergenerational transmission in the functional, objective and subjective aspect. This is evidenced by the situational-utilitarian character of the poems from Dębowa kołyska, their formal-linguistic formation, the author’s knowledge of the stages of childhood development and her belief in the “phylogenetic” priority of direct contact before indirect and remote, joint reading before attempts of independent reading, orality before writing, from today’s perspective, one can also add – both these forms of transmission before using electronic devices. The poet expresses these issues with the motto that begins the collection: “Róża nie zakwitnie, jak się nie polewa. / Dziecko nie urośnie, jak mu się nie śpiewa” (‘The rose will not blossom if it isn’t watered. / The child will not grow up if they don’t sing for him/her”).
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The author of the article argues that the richness of the phonic values of children’s poetry can be considered its primary feature thanks to which it reaches a pre-literate child and shapes their imagination and musical sensitivity. The researcher quoting the poems in question proves that thanks to the incredible sense of melody and rhythm of youngest children, as well as the poets’ undertaking of musical themes and the development of the acoustic sphere of children’s poetry, it is possible to bring together two arts that composed a whole in ancient times: poetry and music.
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Combining the traditional, realistic techniques of depicting the hero’s image with an in-depth inner biography is undoubtedly one of the most important achievements of prose by Irena Jurgielewiczowa. The writer utilizes the technique that the author of the article calls “visual thinking”. Seeing, perceiving, sense of sight, and looking at things are decisive in the construction of interpersonal narrative relationships, as well as in the description of the character. The main characters of the most important works by Jurgielewiczowa have the gift of observation, they are at the same time observing, being looked at and surreptitiously watched. A glance is a source of knowledge about characters because it expresses personality traits, emotions, and awareness of one’s own position. The subject of the article is a specific “poetics of sight,” visuality and visibility as the properties of Jurgielewiczowa’s writing practice. Referring to somapoetics, the author discusses the functionality of the categories of corporeality, body and physiognomy in the (re)interpretation of the prose of this outstanding, though somewhat forgotten prose.
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The chapter describes various actions undertaken by the city of Lodz in order to create a center of creative industries and change the existing image of the city at same time. The aim of the paper is to show a strategic action plan which contributes towards creating the center of creative industries in Lodz.
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The chapter addresses the issues of creativity and innovation in business practice on the example of a small company located in Lodz and operating on the market of insulating materials. This study is of a theoretical and empirical nature and consists of several parts. The first one is an introduction to the subject of entre-preneurship, creativity and innovativeness of enterprises. Chapter One presents the definitions of creativity and innovation and their significance for the success of modern enterprises. Chapter Two features the Lodz based enterprise operat-ing in the insulation materials industry and presents the results of the interview conducted with the owner of the researched company in the form of a case study. The last part presents conclusions from the conducted research and a summary. The conducted survey in the form of an interview with a company operating in the field of insulation materials allowed for presentation of this company in this chapter as an example of a learning, creative and innovative organization.
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The subject of the chapter covers the issues of organizational culture, team-work and creativity. The theoretical part of the work, based on literary sources, aimed at defining the elements and types of organizational culture as well as the characteristics of teams capable of generating creative ideas and developing in-novative solutions. The practical part of the work was based on the results of the survey conducted using the questionnaire method, in which the employees of a selected recruitment company took part. The study aimed to determine the characteristics of organizational culture of the company under study, the practices used in the organization and, moreover, the opinion of a group of surveyed employees on the functioning of project teams created in various business lines of the organization.
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The purpose of the chapter was to analyze the innovative image of Apple Inc. and to show how its creation was influenced by the identity of the organization, corporate culture and leadership of Steve Jobs. The study also describes the differences and similarities between the American national culture and the organizational culture of Apple Inc
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The chapter relates to the importance of social media for a contemporary entrepreneur, as well as presents the advantages and disadvantages of using social media in running a business. The study is based on scientific publications in which specialists from countries such as Poland, Russia and the United States of America present their vision of entrepreneurship in social media. The aim was to demonstrate the practical utility of social media in running a company, and familiarize with concepts such as entrepreneurship and social media.
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According to the latest forecasts regarding the dynamics of changes in the labour market, in the coming years, creativity and related skills will play a key role in organizational development. The chapter briefly presents the main challenges faced by the employees of recruitment departments and the people managing creativity in companies. Reference was made to the results of research in the field of work psychology, creativity and organization, including Goran Ekvall concept of creativity.
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The chapter aims to show the possibility of developing universal competencies of students in the academic environment on the example of two radio projects: the implementation of a diploma thesis in the form of an audio reportage and the student program „Uniwersytet Łódzki na fali” presented on PR Lodz. Both initiatives are not obligatorily included in the curriculum of the „journalism and social communication” field of study. Participation in them is the result of a conscious decision of students who want to acquire new or develop their already existing journalistic skills. Based on the research conducted among the students, the author discusses their motivation to participate in projects, accompanying fears and ways to overcome them, but above all discusses many competencies that students have the chance to gain by engaging in the radio work.
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Nowadays, customer satisfaction and their personalized expectations are by far the biggest challenge for today's service companies, including the translation industry. This chapter discusses the basic role of transcreation and its place among the services provided by international translation agencies. Orientation for continuous development, striving to gain a competitive advantage in the dynamically changing environment of the organization. The chapter aims to pre-sent the possibility of using transcreation and its place in the current market situation in the translation industry and to show its practical application.
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