СТРАТЕГИЈСКИ МАРКЕТИНГ
Review book - Милисављевић, М., Стратегијски маркетинг / Milisavljevic M. STRATEGIC MARKETING
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Review book - Милисављевић, М., Стратегијски маркетинг / Milisavljevic M. STRATEGIC MARKETING
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In global environment business success of enterprises depends on their capability to understand the importance of their total responsibility (economic, legal, ethics, and philanthropic) and use it as a source of competitive advantage. Superior business performance and contribution to social welfare are often in collision, which causes the behaviour of enterprise that could be qualified as irresponsible, taking into consideration the long-term social interests. An active role of enterprise in developing better and more qualitative life has become decisive for taking attitude of customers and key interest groups. Social responsibility has become one of the most important elements of corporate image and business success and it is not a matter of choice. Reputation as the result of responsible behaviour has become the worth property of 242 enterprise that is not easy to copy. The favorable reputation could be transformed to value added which significantly contributes to improving credibility of enterprise and its products and services. The research in the paper is directed to social responsibility as the significant source of competitive advantage of enterprise and to harmonization of social arrangement and corporate mission and strategy. The strategic approach which integrates business and social activities increases competitive advantage and market value of firm, simultaneously creating the benefits for social community.
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Recognition of elements of successful international market exchange is crucial on serbian economy's way towards propulsive behavior on various markets, as it is based on standards of international marketing. Also, reducing gap between serbian, and other developed economies, demands considerable actions, as well as strategic vision of such actions.
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This is an empirical research on the degree of concentration in Serbian banking industry. The research is based upon indicators such as concentration ratios and concentration curve, Herfindahl-Hirschman index, Lorenz curve and Gini coefficient. Distribution variable is total assets of the banking industry. However, lack of high frequency data make it unreliable to construct meaningful time series of relevant statistical significance, so we take impression about the dynamics of the degree of industrial concentration simply by comparing two referent points, July 2004 and June 2006. Discussion of results and concluding are based on available comparative studies. The findings strongly support the view that the degree of industrial concentration in Serbian banking is at absolute low level. At the same time, this is lowest level of concentration in comparison to the sample of countries.
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In the end of 2000, Serbia has stepped into crucial social and economic reforms. The basis of these reform processes consisted of numerous system laws, the Law of property transformation being the key leverage of efficient market economy and long-term growth of living standard. Today, after six years of intensive privatization activities, the opinions about this percussive transition job are highly divided. Some economists and analysts consider it successful, while it seems a lot larger number of them derogates the privatization results. Empirical data enhances this division of opinions. Beside positive examples of privatization, the fact that many privatized companies not only did not live to see the announced market "reincarnation", but also many of them experienced even deeper crisis, hopelessness and agony, leaves a much stronger impression. Bearing this in mind, the aim of this paper is to analyze numerous practical problems of recently privatized companies in the light of theoretically-methodological dilemmas related to insufficiently arranged property relations, incomplete institutionalization and property rights specialization.
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This paper deals with the problem of identifying relationship between human resources and value of enterprise. It means which activities in the field of human resources management have the most influence on increasing the enterprise value and competitive advantage. In the function of effective human resources performance management, this paper presents relevant problems and possible solutions connected with monitoring and controlling performance and performance measurement of using human resources and their influence on enterprise value in the terms of "new economy".
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In the article author pointed out that the franchise represents a good, simple and successful solution for many businesspersons. It is especially important solution for the situations where one of the factors contributing to business success is missing (market, labor, financing, equipment etc.) However, in order to use all of the advantages the franchise provides, the entrepreneur must get informed in advance, about what is the franchise, which are its advantages, as well as regarding the potential risk. Namely, successful business expansion by the means of franchise requires the substantial understanding of what should be done to develop the franchise system. The franchise grantee should know, besides rights and duties defined in the franchise contract, how fast should develop business, how much support is required, how should solve problems, etc. If the franchise buyer does not possess enough knowledge in this area, serious problems may occur. Therefore, franchisers are looking for well-trained, qualified and success-oriented people.
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Permanent improving of the competitiveness is one of the most significant tasks of national economies in the era of globalization. In the paper, some indirect mechanisms and factors will be indicated, that shape competitiveness and adaptive efficiency of economy. These mechanisms are represented in the institutional structure of the economy. Competitive ability of an economy can be determined by sometimes very different institutional arrangements. Therefore, improving competitiveness of Serbian economy must be sensitive for the existing institutional structure of the society, as well as for the potentials and constrains that it imposes, regarding national competitiveness.
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According article 14 EC Treaty, European Community should establish an internal market. Opening markets to each other has meant opening countries. One of the main tasks of internal market is increasing prosperity in the member states of the European Union, and the other could be to bind them more closely to each other. The process of building the internal market began with its economic side. Free movement of goods, services, people and capital contribute to the European economy. These things are often called economic factors, and their free movement – fundamental freedoms. But, the framework of mentioned elements is not just economic. Intellectual property has a special role to free movement, in particular of goods. Also, it has a particular nature. Intellectual property rights confer a monopoly on their owner. The European Court of Justice has offered important solutions on questionable points, for example, what is the "essence" or "specific subject matter" of an intellectual property right, how can this be identified, what is the doctrine of exhaustion, how can be defined the relationship between national rights and European system.
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Radiation fears and the madman in Libya poke at old wounds in Bulgaria.
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Each year Bulgaria’s scattered Kalaidzhii Roma gather for a fair where young men negotiate a bride price with the parents of eligible girls.
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The regional status quo could lead to a genuine water crisis, which could even include war, one researcher warns.
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Macedonians mock some of the public-service TV spots the government churns out. Now some are getting angry at what they say are political messages paid for by taxpayers.
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The deportees – most of whom were Meskhetian Turks, a Muslim community settled on Georgian territory – were transported to …
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If you ever wondered what happened with journalists who paddled hatred and warmongering in the former Yugoslavia in the 1990s, this film (Years Eaten by Lions, a 2010 documentary by Boro Kontic) can enlighten you.
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It’s not technically illegal for members of the European Parliament to peddle their influence for cash. And for some, it’s normal.
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The Reaction to Bloodlands: Europe Between Hitler and Stalin - book by Timothy Snyder.
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New management at Romanian public television could usher in a new era, if it can avoid financial ruin and political pressure.
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This paper aims at pointing out the evolution in real and financial plans in order to adhere to the EMU, using a comparative approach, on the example of Romania, the Czech Republic, Poland and Hungary. The main results of the study are the following: the four countries have made notable progress in the years preceding the current crisis; however, considerable efforts are still needed in order to comply with the euro zone, in terms of living standards, economic structure, degree of openness of the economy, etc.; refer the financial convergence, directions are needed to increase the financial intermediation and financial depth in Romania and Poland, the Czech Republic and Hungary recording slightly more favourable indicators. On the other hand, central banks, except the Polish one, should significantly improve the transmission mechanism of monetary policy upon the financial and real sphere.
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In this article, the various possible EU taxes are compared with regard to each of the criteria: budgetary, equity and efficiency criteria. In principle, this problem of revenue insufficiency can be overcome by combining several resources, including contributions from the Member States, to make up for the needs of the EU budget Setting an equalisation mechanism to replace or complement the current GNI contribution could thus be a useful complement to tax autonomy in the context of a reform of the current own resource system.
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