Po śladach Miłosza

Author(s): Aleksander Fiut / Language(s): Polish Publication Year: 0

The article examines the affinities of Andrzej Busza’s poems with the poetry of Czesław Miłosz. The author argues that the personal contacts of the two poets, the familiarity of both of them with Anglo‑American writing, their translation work, and such features of their poetry as poetic and intellectual discipline, density of expression, authenticity and straightforwardness, as well as pervasiveness of acerbic irony – all point to the likelihood of traces of Miłosz’s impact on the poetry of the former member of the London‑based “Kontynenty” group. Other factors which cannot be ignored are parallels in their existential situation, especially, the experience of expatriation and similarities of poetic sensibility.

Tożsamość a wizerunek. Zarys relacji

Author(s): Marta Wójcicka / Language(s): Polish Publication Year: 0

The goal of the article is to show a bilateral relation between identity and image from a communicative perspective. Identity, perceived both objectivistically and subjectivistically (sense of identity), affects formation of image and makes its basis. Self-analysis and self-awareness are an initial point for the image — a resultant of what sender wants to convey and what kind of ulticode message he manages to form. Both identity and image are formed in the process of social communication. At the same time, defined and acquired as a result of socialization social roles have influence on the shape of both identity and image. An analysis of the identity — image relation (social roles) leads to an attempt of building a model of communication which takes into account these categories.

Non nova, sed nove? O dzisiejszym (tele)poradnictwie i towarzyszących mu strategiach autopromocyjnych i/lub autoprezentacyjnych myśli kilka

Author(s): Ewa Ficek / Language(s): Polish Publication Year: 0

The author of the paper focuses on TV counselling which, similarly to image management and shaping the experience for interaction partners, is neither a new phenomenon nor a constant one. The core analyses were preceded by the establishment of the terminology, and thoughts on the outset of the “counselling on TV screen” phenomenon (see the outline of the programme Zrób to sam by A. Słodowy). Further on, the author of the paper presents two modern models of TV counselling/advising services (reflected by TV counselling programmes such as Rok w ogrodzie or makeover shows such as Perfekcyjna pani domu or Domowe rewolucje), as well as ensuing self-promotion/self-presentation efforts of the programme participants — the programme host, or an expert, a guest or a person seeking advice.

Warunki sukcesu na przykładzie „Projektu Lady” (programu telewizyjnego typu reality show) oraz wypowiedzi sławnych osób w programie „10 Top Rules for Success”

Author(s): Irena Kamińska-Radomska / Language(s): Polish Publication Year: 0

Wideoblog jako narzędzie autoprezentacji i autopromocji. Charakterystyka gatunku na podstawie wideoblogów o rozwoju osobistym

Author(s): Sabina Deditius / Language(s): Polish Publication Year: 0

The purpose of the paper is to discuss the subject matter of autopresentation and self-promotion in the context of new media with particular emphasis on the opportunities created in this field of video blog. At present, video blogging is an important instrument of creating your own image and your own company, and also promoting of provided services due to the communication and persuasive potential that it includes. The vlogers’ comments assume subjective character, they are supposed to give the personality of the author back, underline the quality of his services, but at the same time to create the sensation of frankness and closeness with the receiver of the message. In the article we make a genre and discourse analysis based on video blogs about the personal development. We analyse the rules of the speech composition, its structure and language resources that are applied.

Szkolny polonista w sieci: formy autoprezentacji i autopromocji zawodowej

Author(s): Anna Podemska-Kałuża / Language(s): Polish Publication Year: 0

An expansion and an ubiquity of modern information technologies have caused, that teachers take a completely new tasks and challenges in education. The dynamic development of the society caused important re-evaluation of activities of modern Polish language teachers, also in the field of a professional image’ creating. A cyberspace as a public forum provides to self-presentation and self-promotion of contemporary teachers. The text is an attempt to look at the form of the presence of teachers of Polish language as a manifestation of conscious treatments for a virtual professional self-presentation and self-promotion (the electronic business cards, the personalized sides for teachers, the blogs, an educational activity on social networks, including in teaching group on Facebook).

Macierzyństwo jako element strategii autopromocyjnych (na przykładzie polskich celebrytek)

Author(s): Aleksandra Mól,Maria Zając / Language(s): Polish Publication Year: 0

The text is an attempt at describing Polish celebrities’ techniques concerning description of their own motherhood. The research material includes speeches of four famous mothers (Agnieszka Chylińska, Reni Jusis, Katarzyna Bosacka, Katarzyna Cichopek-Hakiel) presented during various television programmes (proprietary programmes and talk shows). The text pays attention to celebrities’ messages, involving their opinions about having children, which are directed to model recipient (woman). On the basis of those opinions there was made a description of various types of celebrities’ behavior (sexy mom, eco mom, expert mom etc). This article also indicates meaning of audiovisual presentation (mothers’ appearance, locution and so on).

Opowiadanie jako element autoprezentacji w mediach społecznościowych

Author(s): Katarzyna Wyrwas / Language(s): Polish Publication Year: 0

The article shows that the form of storytelling is used today by social media users mainly to build a positive image. By analyzing the material collected on Facebook, the author discusses the key features of the narrative posts, highlights the specificity of the social media users choosing this genre of speech, and the uniquenessof of the narrative in the context of modern communication trends. The analyzes emphasize the modification of the communication’s functions hierarchy of storytelling while changing the channel of communication. The richness of the vocabulary is discussed as the tools for self-presentation of the narrator.

Autoprezentacja i wizerunek dziennikarza: telewizja i nowe media Przypadek Kamila Durczoka

Author(s): Izabela Bogdanowicz / Language(s): Polish Publication Year: 0

Journalists — hosts of the program on television have influence on the image of the invited person as an element of self-presentation and self-promotion. The case of editor Kamil Durczok, known as “the table incident in the studio”, shows the problem from the other side. It demonstrates the importance of new media and their impact on the image. Opinions and written commentaries of journalism students pointed at using the interview on the portal as a tool for achieving image objectives. Conscious media audience — students being prepared to work as public relations specialists could see the problem of self-presentation from the journalist’s perspective. Conclusions can affect their attitudes while working for the media, especially in the context of their own image and — not necessarily intended — self-presentation and self-promotion.

Wizerunek medialny Martyny Wojciechowskiej na przykładzie programu telewizyjnego Kobieta na krańcu świata

Author(s): Barbara Matuszczyk / Language(s): Polish Publication Year: 0

The article is mainly concerned with the issue of autopresentation. The author explains the fundamental character of creating a media image by Martyna Wojciechowska. The author achieves this aim by analyzing selected episodes of Woman at the end of the world (Kobieta na krańcu świata), a Polish television programme, which is carried by Martyna Wojciechowska. Accumulated data enable to state, that Wojciechowska takes a three different roles: a traveller, journalist and a woman. In the programme, the traveller describes the main characters (another women) in a positive way as a strong and courageous. Created image of another women bears a resemblance to presented image of Wojciechowska. Traveller creates thereby her media image, because she uses the similarity strategy.

La literatura popular como recurso en el aula de lengua extranjera

Author(s): Ana Devis-Arbona,Silvia-Maria Chireac / Language(s): Spanish Publication Year: 0

There is no doubt about the fact that folk literature is an increasingly valuable tool for developing students’ intercultural competence. The varied forms and manifestations comprised within this literary genre reveal the collective imaginary of the culture that both creates and consumes this type of discourse. Drawing particularly on folk tales, we argue that they promote and maintain a fruitful dialogue between foreign students’ source and target-culture. An important aspect to consider is the fact that learning a foreign language does not solely consist of acquiring a linguistic code; it requires the proper knowledge of the corresponding culture. In light of the previously stated arguments, this paper aims to present a learning unit model designed for the acquisition of a foreign language. At the core of the didactic sequence design lies one of the pillars of the source-culture, folk tales.

El discurso de la alteridad en Educación Superior: desarrollando las competencias interculturales

Author(s): Ana Devis-Arbona,Eva Morón-Olivares / Language(s): Spanish Publication Year: 0

The work proposal that we present aims to analyse perceptions about intercultural diversity in a broad sense – linguistic, religious, ethnic, gender – among the Faculty Teachers Training students (University of Valencia). The reasons behind this research can be found, on the one hand, in the presence of different competences related to interculturality in the Higher Education’s curricula; and, on the other, in the need for future teachers to be able to address intercultural diversity in our classrooms, more and more plural.

Secuencias didácticas y géneros textuales en el aprendizaje de la lengua de especialidad

Author(s): Inés Ma García Azkoaga / Language(s): Spanish Publication Year: 0

The aim of this paper is to show the possibilities of a didactic based on textual genres in the teaching-learning of a specialized language in university contexts. Language teaching is a challenge that requires to adapt constantly to new social needs, especially, making didactic proposals that reflect the multiple social uses of the language (Bajtín, 2005). Taking as a starting point de Pietro and Schneuwly’s (2003) proposals and socio-discursive interactionism (Bronckart, Dolz, 2007), we designed a didactic sequence focused on the production of an informative-pedagogical text. In order to put the students in front of the real and social use of the language and to make the learning more significant, we use a digital medium such as Wikipedia. Throughout the activity students must perform tasks of consultation, reading, translation and revision of the writing to get a publishable text.

Expresión escrita: talleres universitarios

Author(s): María Aurora García Ruiz / Language(s): Spanish Publication Year: 0

The purpose of this paper is to discuss the specific uses of scientific language in the academic field. Every day the university teaching staff considers what methodology should be used to approach the scientific discourse to undergraduate and postgraduate students. In the present intervention we propose a specific methodology to teach or improve, as the case may be, the written expression of university students. This methodological proposal has been put into practice at the University of Jaén during the current academic year 2017/18 in a Written Expression Workshop obtained in public call (2016/17). This workshop had more than 200 students enrolled (of disparate disciplines), of which more than 50% have passed the proposed tests to improve their writing.

La diversidad lingüística en España. Estudio sobre los libros de texto y las creencias de los profesores en Educación Secundaria Obligatoria

Author(s): Antonio Gutiérrez Rivero / Language(s): Spanish Publication Year: 0

Language diversity should be a cultural richness but sometimes in Spain seems that it becomes a problem. Opinions contrary to that multilingualism can influence in public opinion. This study complements another one where we studied the beliefs of the students in Fourth year of Compulsory Secondary Education. In this case, we extend the perspective to the beliefs of the teachers of that same course on the subject and the presence of linguistic diversity in the books used by those same students and teachers. The results show a contradiction between the favourable opinions of the students to the question posed and the little attention given by books and teachers to the study of something so important to unite society, as to integrate all the languages of the State.

Animación a la lectura para un aprendizaje significativo de la literatura en Español Lengua Extranjera (ELE)

Author(s): Antonio María López González / Language(s): Spanish Publication Year: 0

From a B1-level onwards, literary texts are an excellent didactic resource for the development of linguistic competence in a foreign language. Activities of literary comprehension and analysis can cover the literary work within the framework of a project of animation to the reading, that makes contact with the literature in class of Spanish as a Foreign Language be a meaningful and motivating learning experience. In this project the student will have an active role, making a conscious choice of a literary work that will read and present to the class. Through integrative strategies, it will carry out a process of discovery, critical analysis and reflection in a context of collaborative learning, that will motivate to read a literary work in Spanish.

Construyamos un PLC (Proyecto Lingüístico de Centro): materiales didácticos en un entorno universitario online para enseñar a diseñar este plan

Author(s): Zósimo López Pena / Language(s): Spanish Publication Year: 0

The aim of this article consists in reflect on the criteria that determined the creation of teaching materials for the course Diseño y elaboración de un PLC provided by the online Máster Universitario en Didáctica de la Lengua en Educación Infantil y Primaria from the Universidad Internacional de La Rioja. In order to get this we propose a theoretical frame centred in the challenges that generates the preparation of materials for the on-line education as well as in the concept of PLC. The aim of the didactic proposal, of which we offer context, aims, addressees, competitions, contents, evaluation and results, consists in teaching to design and elaborate a PLC. Finally we offer the conclusions, in which it will ascertain the idea to having created and place in practice some materials of inclusive character.

A propósito del concepto de competencia intercultural en la enseñanza-aprendizaje del español como lengua extranjera en Gabón

Author(s): Stéphanie Messakimove / Language(s): Spanish Publication Year: 0

Although the didactics of the language and especially of the foreign language proposes the concept of intercultural competence as one of the objectives in the teaching-learning process, little attention receives this concept in our classrooms. Many are the teachers who consider the linguistic competence as the most important and think that the communicative and intercultural competences belong to the field of the personal experience of the student. We believe that it is necessary to promote a new vision of the teaching of culture as a basis for communication, so that its treatment in the classroom ceases to be a set of knowledge about the history, geography, institutions of a country; even less about the tourist characteristics of a country.

El enfoque común europeo de enseñanza de lenguas. Proximidades y divergencias en el currículo del sistema educativo español

Author(s): Francisco Javier Sanz Trigueros,Carmen Guillén Díaz / Language(s): Spanish Publication Year: 0

In this article we draw from the notion of didactic transposition (Chevallard, 1985/1991) as training expertise (Perrenoud, 1998). We study the logic relations between the curricular components established in the legal provisions for foreign languages teaching, and the parameters that describe the use and learning of languages in the Common European framework of reference for languages. We adopt a qualitative and interpretive approach and apply the global technique of semantic content analysis, for which we pinpoint a category system with the components and parameters defined. Since data are composed of fragments of the official curriculum statements, and are logged in the operational framework of analysis as configured, we interpret them in terms of coherence of the adaptive transformations identified. The latter are characterized by alignments, and misalignments and the operational framework of analysis is helpful as a basis for a complementary strategy for teacher professional development, and of learning outcomes.

Análisis cuantitativo de la repercusión del m-learning en el proceso de mejora de la competencia ortográfica del alumnado

Author(s): Ignacio Valdés Zamudio,Manuel Francisco Romero Oliva / Language(s): Spanish Publication Year: 0

We are currently observing how orthography is a discipline in which many students have difficulties. Several teachers consider that this may be due to the widespread use of social networks, chats, etc., which have led to an excessive simplification of the language. However, we believe that new technologies, and especially m-learning, can contribute positively to the acquisition of a good command of orthography. Therefore, we have carried out a fieldwork in which we intend to confirm our hypothesis. The work we present is eminently quantitative and aims to offer a neutral analysis based on the information provided by statistical data. The results seem to indicate that, indeed, there is a correlation between the use of m-learning and the improvement in orthography competence. Additionally, the provided mathematical function describes the expected improvements according to students’ previous competence.