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CAS Newsletter 2015/2016
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
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Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
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Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
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Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
Articles, pictures and interviews can be reprinted only with the consent of Centre for Advanced Study Sofia (CAS - Sofia). Any citations should be duly acknowledged.
More...
The aim of the paper is to present the concept of industrial policy, the reasons for resurrected interest in it in recent years, its theoretical justification and the principles of successful industrial policy. It is argued that the resolution of Bulgaria’s economy specific problems requires the adoption of active industrial policy.
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The author analyzes the export trend in 1990 – 2010. The reasons for the export results are explained, also some mistakes in the economic policy of the country. The analysis includes the export trend of industrial goods and explanations for it as a whole and in branches. The branch structure of the industrial export of the country is also analyzed.
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A position will be presented and grounded in the report, that the self-regulation activities in the theory and practice of marketing communications in Bulgaria (advertising, public relations and sales promotion activities) has to be subject of additional improvements in order to be aligned with the global trends in this field. For this reason their analysis in comparative perspective is required, as well as adoption of some good practices. On the background there is nearly complete and fully adequate to the world trends and European regulations harmonization of the legislation regarding marketing communications, consumer protection, etc. In this context the position is also mentioned, that in many cases self-regulation mechanisms in the field of marketing communications are more effective for avoiding negative influences and consumer protection practices. The necessity of the activeness of the consumers is also required in this processes – this will put an additional pressure to conform the marketing and communication activity on the companies.
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Considering the variety of factors and events in each specific market is a challenge for any company especially under the conditions of declining market opportunities. Thus, the creation of market orientation can be considered a necessary condition for equal participation in the market scene. As a result, market orientation can be viewed as a conscious management tool to create a competitive advantage for each company and its products. The first paragraph of the report examines the general challenges of the market system which require establishment and support of the market orientation in the industrial sector. The second paragraph is focused on an analysis of the state of Bulgarian industry in the recent years during which the country is an EU member state. The third paragraph presents data and summaries of the market orientation of industrial companies in Bulgaria. The last, concluding paragraph sets out the main recommendations to companies with a view to a successful market battle for the European customers.
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This report looks at the defining features of new service development. While service development shares many common threads with product development, there are stark differences that call for a unique approach. In addition to the need for a staged process and continuous customer involvement, extensive testing and feedback during the prototype and launch stage and the need for comprehensive employee training are the hallmarks of a successful new services process.
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