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Efekt aureoli i badanie czynników sukcesu organizacji

Author(s): Kazimierz Krzakiewicz / Language(s): Polish Issue: 359/2014

Our perception of business is biased and subject to illusion, with the so-called halo effect being the illusion that is most widely spread. There are a few forms of the halo effect. The inclination to assess individual features on the basis of a general perception is one of them. It is difficult for most people to independently evaluate individual features of an object, and consequently the object is evaluated as a whole. The mind creates and sustains a holistic and internally coherent picture of reality, and thus limits cognitive dissonance. The halo effect is not the only illusion that distorts our perception of business. However, it is the basic illusion. It is the “bottleneck” of the evaluation of reality, which is often accompanied by other cognitive errors, limiting the quality of the data obtained as well as the clarity of observation of factors that affect the results of companies and the effectiveness of their operation.

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Proces definiowania i implementacji kluczowych mierników dokonań do przedsiębiorstwa

Author(s): Marcin Kowalewski / Language(s): Polish Issue: 359/2014

Business excellence refers to quality management and quality awards, performance management, improvement methods and organizational learning. Performance management is a crucial part of business excellence. Performance management enables managers to determine KPIs to each critical success factors of an organization. The article offers presentation and critical evaluation of defining and implementing procedures of KPIs.

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Intuicja w podejmowaniu decyzji jako źródło przewagi konkurencyjnej

Author(s): Kamila Malewska / Language(s): Polish Issue: 359/2014

The environment in which organizations characterized by unpredictability, uncertainty and volatility operate today causes that enterprises are forced to seek new sources of competitive advantage. One such a source corresponding to the complex conditions of operation of enterprises seems to be the use of intuition in decision making. It allows to make a decision in the case of both lack and excess of information and to make a choice among the alternatives in the absence of clear selection criteria. The aim of this paper is to present the use of intuition in decision-making as a possible, contemporary source of sustainable competitive advantage. The paper consists of three main parts. In the first one basic concepts of competitive advantage and potential sources of competitive advantage today are analyzed. Then the author presents the nature and the importance of the issue of intuition in decision making. The rest of the paper attempts to present the intuition as a potential source of competitive advantage. For this purpose the competitive cycle proposed by M. Moroz is used.

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Umiejętności kluczowego pracownika w doskonaleniu przedsiębiorstwa

Author(s): Gabriela Roszyk-Kowalska / Language(s): Polish Issue: 359/2014

The skills of key employees are crucial in improving enterprises, which was shown based on the analyses of surveys conducted. They were carried out on 66 key employees of the enterprises considered large enterprises of the Wielkopolska Voivodeship. A sample was of partial nature since the individuals that were to participate in it were selected intentionally (a key employee of the enterprise was appointed by the company chairman). However, the static analysis of the obtained material to be studied makes it possible to state the representative nature of the sample since a sample is representative if all variables that researchers are interested in are present in it. That condition has been met in the study and thus we can state that the sample is representative in a typological manner. A sample is representative if the distribution of variables in the sample corresponds to the distribution of variables in the parent population, as assessed by us. For the study conducted, the sample is representative due to the distribution of most variables. A sample is representative if its dependencies are typical of the dependencies of the whole population being studied. The dependencies shown in the study seem to be typical of the whole population; thus we may conclude that the sample is representative in its nature also in this respect [Kowal 1998]. Following the analysis of the actual status regarding the skills of key employees, it has been shown that the image of a contemporary employee who participates in the process of improving enterprises is diversified.

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Odporność swoista organizacji

Author(s): Anna Zabłocka-Kluczka / Language(s): Polish Issue: 359/2014

This paper describes the concept of organization’s immunity. Using the analogy of the natural immune system, the elements of the immune system of the organization (organization boundaries, non-specific immunity and specific immunity) are presented. In particular, the subsystem of specific (acquired) immunity is being described in more detail. The active and passive manner of shaping the specific organization’s immunity is indicated. Two essential elements of the specific immunity subsystem actively shaped by the organization are identified.

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Zasoby niematerialne jako źródło przewagi konkurencyjnej przedsiębiorstwa

Author(s): Bartłomiej Pierański / Language(s): Polish Issue: 359/2014

Company’s ability to create and sustain competitive advantage is strongly related to business excellence. In this article the sources of competitive advantage are investigated. It is highlighted that immaterial resources play a fundamental role in determining success of a firm operating within a highly competitive environment. Several subsets of immaterial resources are analyzed considering their usefulness in a process of obtaining a leading market position. The author emphasizes the importance of distinctive capabilities as well as core competences in building competitive advantage.

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Doskonalenie funkcji marketingowej poprzez implementację zasad marketingu relacji

Author(s): Michał Flieger / Language(s): Polish Issue: 359/2014

The paper deals with the issues concerning the marketing function management in a company. This aspect of management has been put into scrutiny from the point of view of the ideas and principles of the relationship marketing concept. Thus, firstly the author explains the main reasons for noticing the importance of building firm, individual bonds with a client. Then the assumptions and elements of relationship marketing are analyzed showing their similarity to to the idea of public relations and value in the improvement of enterprises’ competitiveness.

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Kształtowanie doskonałości w relacjach z kooperantami w warunkach niepewności

Author(s): Michał Chomicki / Language(s): Polish Issue: 359/2014

The goal of this paper is to characterize the relations between cooperators, identify the factors of the uncertainty influencing the relations and indicate the factors that minimize the uncertainty (allow to achieve excellence in relations with cooperators). The basic premise of this paper is to acknowledge the importance of these relations. In this paper they are defined as all transactions, flows of resources and other similar connections between a given organization and other entities from its business environment. As a result of the research various forms of sanctions and trust were recognized as the factors that minimize the uncertainty. Review of literature and scientific journals was applied as the basic research method.

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Pracownik 50+ jako kluczowy czynnik w procesie doskonalenia przedsiębiorstw

Author(s): Agnieszka Żarczyńska-Dobiesz / Language(s): Polish Issue: 359/2014

The existing demographic and economic trends (such as the aging of population and the decreasing number of young people entering the labor market) indicate that the labor market will lack qualified staff. Extending the working life of 50+ employees is one of the ways to respond to these trends, yet it may be a key factor in the process of improving the organization. The main objective of this paper is to draw attention to the 50+ employees, appreciate their experience and knowledge and build their commitment through the use of appropriate incentives.

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The Effect of Economic and Social Resources in Some Countries in Transition for 2000: A Static Econometric Model

Author(s): Aleksandar Dimitrov / Language(s): English Issue: 7/2004

This paper presents the utilization of some 31 indicators of the economic and social development of some 45 countries, taken from the World Bank yearly publication World Development Indicators: WDI' 2002, to create the static econometric model EM' 2000, featuring 10 equations, 10 endogenous as well as 21 exogenous variables. An assessment of the endogenous variables of 14 Central and East European countries, including Bulgaria, is made, based on the reduced form of the model (made using the SoritecWin32 software application). Some conclusions are offered as to the effect of using the selected indicators, characterizing the countries' economic and social resources, including a comparative assessment of differences in the state of those countries.

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Bulgaria and Russia – Eurointegration Processes, Economic Relations, Labour markets

Author(s): Milkana Mochurova / Language(s): English Issue: 7/2004

Information about a Bulgarian-Russian Workshop (Round Table) held on 3 Jun 2004 in Sofia.

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Analysis of Life in the Context of Economic Approaches and Principles

Author(s): Pano Loulanski / Language(s): English Issue: 7/2004

REFERENCE to Dimitar Filipov. Social Economy. Economic Theory of Life. Varna, UPH “Chernorizets Hrabar”, 2003, p. 344.

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External Migration from Bulgaria at the Beginning of the XXI Century: Estimates of Potential Emigrants’ Attitudes and Profile

Author(s): Yordan Kalchev,Valentin Goev,Vesselin Mintchev,Venelin Boshnakov / Language(s): English Issue: 7/2004

The emigration potential is estimated, as well as the profile of settlers and the temporary long-term and short-term Bulgarian emigrants. The difference between the actual emigration and the generally declared intention to travel abroad is discussed. The data from two surveys carried out using the same questionnaire in 2001 and 2003 is used. When identifying the profile of emigrants there have been established two types of variables: demographics; employment, education and previous stay abroad. There are used standard cross-tabulations and binary logit-models. Three individual logit-models for each type of emigrant are estimated. It is emphasized that: the immediate emigration potential from Bulgaria (within the current year) does not differ dramatically from that of the countries of Central Europe; age and previous stay abroad are among the most important determinants of emigration attitudes of Bulgarian citizens; employment, education and incomes do not have the expected influence. It is argumented that migratory policies, based on restrictions and bilateral agreements (in their European version), could hardly be effective under the conditions of the newly created migration networks and the business which has found a niche in the provision of emigration services.

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The “Bulgarian Paradox" – Economic Growth Which Gives Rise to No Optimism

Author(s): Stoyadin Savov / Language(s): English Issue: 7/2004

This paper challenges the formulation of the paradox "there is growth, but it gives rise to no optimism". The thesis that economic growth stirs up no optimism, because it does not lead to raising the level and quality of life of low-income groups of the population is defended. Its macroeconomic indicators are interpreted not only from the standpoint of the average Bulgarian, but also in terms of the income distribution in decile groups. In an attempt to answer that question, there have been formulated 6 hypotheses, the fifth of which is "the dynamics of social inequality and the loss of social status during the years of transition". It is the most reliable, but is poorly justified and has been ignored in the discussions. This article gives some of the viewpoints on those issues.

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Political Economy and Economics: Criticism of Attitudes towards Similarities and Differences between Them

Author(s): Kamen Mirkovich / Language(s): English Issue: 7/2004

This paper presents a detailed criticism of U. M. Ossipov’s thesis concerning the science of Economics, which he claims to be drifting away from its subject and who, in that connection, advocates the return of economic science to its classical and philosophical foundations. A constructive criticism of Ossipov's thesis is offered, and the need for synthesizing economics and political economy into theoretical economy is substantiated. In it, besides the theory of marginal utility, there must also be developed the theory of marginal value, and they should be given equal standing in economic science.

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Leading Centre of Economic Science in Bulgaria

Author(s): Liliya Chankova / Language(s): English Issue: 7/2004

55 YEARS INSTITUTE OF ECONOMICS AT BAS

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Negotiating EU Membership: The Experience of Bulgaria and Hungary

Author(s): Rossitsa Rangelova / Language(s): English Issue: 7/2004

Information about a bilateral Bulgarian and Hungarian meeting 'Negotiating EU Membership: The Experience of Bulgaria and Hungary'. held on 28 May 2004 in Sofia.

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Measuring Poverty in Bulgaria

Author(s): Bogdan Bogdanov,Vassil Tsanov / Language(s): English Issue: 7/2004

The analysis of poverty is based on the statistical information from “Multi-topic Household Survey (MHS)” – a survey carried out in 2003 as a collaboration of the National Statistical Institute, the Ministry of Labour and Social Policy, and the World Bank. The paper presents a detailed interpretation of the statistical information and the basic characteristics of the aggregates “Net income” and “Consumption”, used in poverty evaluation. Poverty is studied by applying the three widely used approaches (absolute, relative and subjective) and related methods. The critical evaluation of the advantages and disadvantages of the particular approaches and methods helps select a poverty line, suitable to our conditions. The obtained results are compared to the results from previous and similar studies in European countries.

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The Neo-Liberal Platform of the Transition to Market Economy – Specifics and Consequences

Author(s): Stefan F. Stefanov / Language(s): English Issue: 7/2004

The subject of analysis is the nature of the market reforms in the Central and East European (CEE) countries and especially the strong influence of the Washington Consensus as a set of neo-liberal policies that was imposed by the International Monetary Fund on developing and transition countries during the third wave of globalization of the world economy. The consequences of the neo-liberal policies are investigated mainly in the following aspects: i) as a source of misalignment of means and goals in the market reform agenda; ii) as a factor retarding the building of genuine market institutions in the region; iii) as a generator of negative shocks on both external and internal aggregate demand eventually causing a deep and long-lasting recession; iv) as one of the reasons for increasing poverty, inequality and corruption in the economy of transition countries.

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TEORII DESPRE EFECTELE PUBLICITĂŢII. ASPECTE INTRODUCTIVE CU PRIVIRE LA NEUROMARKETING

Author(s): Delia-Cristina Balaban / Language(s): Romanian Issue: 1/2009

Theories about the Effects of Advertising. Introductory Issues on neuromarketing. The article presents some aspects in the development of the new theories on advertsing effects. The question of advertising research is a very difficult one taking in consideration the high ad flow that the public is facing nowadays. The public is reacting by avoiding ad messages. Neuromarketing redefine advertising research. The results in brain phisiology research were integrated in this new feeld. In the pages bellow the author tries an introduction to neuromarketin, its development and its applications for advertising.

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