SEMIOTIC ANALYSIS OF CAFÉ NOIR’S COMMERCIAL "THE MIME’S DATE"

Author(s): Ieva Vitkauskaitė / Language(s): Issue: 1/2015

This paper focuses on audiovisual commercial. The aim of the article is to apply semiotic analysis to Café Noir’s video commercial “The Mime’s Date”. The first part of the article reviews the commercial and the way it is realised. The following part of the article analyses the commercial video “The Mime’s Date” discussing the symbols and codes present in it and analysing their possible meanings. Advertising is an industry of promises. It promises more than the product advertised can give. The creators use a lot of signs and symbols in their works. The creators “play” with the psychology and the subconsciousness of people. The commercial “The Mime’s Date” by Café Noir is not an exception. Having analysed this commercial video, the meaning of the visual message has been revealed. This commercial wants to create an illusion that coffee can “transport” everyone into a life full of luxury, elegance and pedantry. It also reveals that the coffee pod alone can seduce the opposite sex. Therefore, certain instances of contrafacts are prevailing in the situation.

Управљање садржајем у кризним ситуацијама

Author(s): Violeta Zubanov,Bojana Radenković Šošić / Language(s): Issue: 3/2015

Creating, publishing and using content is one of the new ways to communicate with consumers. It is about Internet communication based on high-quality, interesting and relevant material in a form that is most appropriate for the consumer. Owing to the targeted content, the consumer is able to solve a specific problem, to be informed or entertained. From the basic characteristics of creating, publishing and using content in the regular business conditions on the one hand and the main features of organizational communication in crisis situations on the other, the paper presents the principal attributes of this way of communication process in the usual business operation and explains the reasons for its use in crisis. By means the bibliographic-speculative method the paper discusses the motivation of its use in different strategies of crisis communication. This research cites existing studies on the use of individual forms of content in crisis situations. Used either in the usual business operation or in unforeseen circumstances, the current knowledge of creating, publishing and using content is based primarily on professional experiences, so this study may contribute to future directions of scientific research on this concept.

Улога медија у демократском друштву

Author(s): Nataša Krivokapić / Language(s): Issue: 3/2015

The aim of this paper is to show the connection between democracy as a concept and the political system and the media as influential institutions of a modern society. A modern democratic society sees the media as one of the tools for achieving and maintaining democracy. The media enable the creation of informed citizens who are able to independently make conclusions about social events and actors. An informed citizen is an important factor in building a healthy democracy. The media are the carriers of current political trends; however, they often serve the interests of certain social groups or even the state itself. This suppresses their role in expansion and development of a democratic culture, values and ideas. Freedom of the press, more precisely the freedom of information, reporting, research, development, is mostly restricted by private businesses and the state. Therefore, the media, especially those in transition countries should be liberated from their control and influence by stricter adherence to legal regulations as well as by encouraging the development of a public service media, i.e. those media that serve the public and its interests.

Перцепција Истока, Запада и самоперцепција у југословенској штампи 1948–1949. године

Author(s): Olivera Dragišić / Language(s): Issue: 2/2015

The paper examines change of East and West representation in Yugoslav daily newspapers Politika and Borba during the conflict between the Communist Party of Yugoslavia and Cominform 1948–1949. It researches the political functionality of the radical change in representing the image of the world and analyzes the roots of the Yugoslav self-perception of uniqueness of its own road to socialism.

Торински дневник Ла стампа о Милану Стојадиновићу

Author(s): Bojan V. Simić / Language(s): Issue: 2/2015

The paper analyzes the writing of La Stampa, the daily newspaper with the second largest circulation in Italy, on the Yugoslav Prime Minister and Minister of Foreign Affairs Milan Stojadinović in the light of Italian-Yugoslav relations. The paper follows the writing of the Turin newspaper from the formation of Stojadinović’s government (June 1935) until the resignation of the cabinet (February 1939).

Београдска периодична штампа о почетку Другог светског рата

Author(s): Rade Ristanović / Language(s): Issue: 2/2015

The aim of this paper is to reconstruct how the outbreak of the Second World War was perceived by its contemporaries, what their projections, analyzes and perspectives were by analyzing the articles published in the Belgrade periodical press.

Arabų įvaizdžio transformacijos Lietuvos spaudoje

Author(s): Rimgailė Dikšaitė / Language(s): Lithuanian Issue: 17/2015

Arabų šalys pasaulyje labiausiai išskiriamos todėl, jog dauguma arabų šalių išpažįsta prieštaringai vertinamą islamo tikėjimą, kuris labiausiai pasauliui asocijuojasi su terorizmu, o arabai – su teroristais. Prie tokio įvaizdžio labiausiai prisidėjo Rugsėjo 11-osios įvykiai. Nors praėjo daugiau kaip dešimtmetis, viešojoje erdvėje arabų įvaizdis vis dar gretinamas su terorizmu. Žiniasklaida formuoja viešąją nuomonę ir kuria tam tikrus įvaizdžius, kurie nebūtinai yra teisingi. Žiniasklaida turi galią pristatyti socialinę tikrovę per tam tikrą prizmę, naujienai ar kokiam įvykiui suteikti papildomų atspalvių ir net savotiškai konstruoti jos suvokimą visuomenėje, taigi prie arabų kaip teroristų įvaizdžio ženkliai prisideda ir žiniasklaida, kuri dažniausiai aprašo tik neigiamus teroro įvykius ir tik retais atvejais imasi analizės ar aptaria aplinkybes. Pačios arabų šalys pavargo nuo tokio įvaizdžio, nebenori būti išnaudojamos, o žmonės vis labiau ima ginti savo teises ir interesus, siekia demokratijos. Tai puikiai iliustruoja revoliucijų banga, nuvilnijusi per svarbiausias arabų šalis, kuriomis pasauliui ir savo šalių valdžiai buvo bandoma parodyti, kad žmonės pavargo gyventi priespaudoje, nori ginti savo teises, siekia demokratijos. Tyrimai rodo, kad arabai diskriminuojami dėl etninės savo kilmės, o labiausiai dėl religijos. Taigi realiame gyvenime arabai diskriminuojami dėl žmonių islamofobinio nusistatymo ir rasistinio bei ksenofobinio nepakantumo. Nors dauguma arabų išpažįsta islamo tikėjimą, negalima vienareikšmiškai teigti, kad visi arabai yra musulmonai. Tai vienas iš visuomenėje įsitvirtinusių stereotipų. Lietuvai tapus ES nare, itin aktualus pasidarė etninio nepakantumo klausimas. Etninis nepakantumas ir ksenofobijos apraiškos ypač išryškėjo žiniasklaidoje. Etninių tyrimų instituto darbuotoja dr. Monika Frėjūtė-Rakauskienė teigia (2009), kad šio aktualumą lėmė du veiksniai: pirma, atsidarius valstybių sienoms suaktyvėjo imigracijos srautai ir taip padidėjo žiniasklaidos dėmesys imigrantų grupėms (čečėnams, musulmonams ir kt.). Antra, Lietuvos valstybei tapus ES šalimi nare, pasidarė svarbūs ES šalims narėms bendri politikos rasinio, etninio nepakantumo ir ksenofobijos prevencijos principai, kurie apima ir prevenciją žiniasklaidoje, iš dalies formuojančioje visuomenės nuostatas tam tikrų etninių, religinių, rasinių ir kitų grupių atžvilgiu. Arab countries around the world are distinguished by the contradictory treated faith of Islam which is vividly associated with terrorism and Arabs as being terrorists. This image is affected by September 11th events. Though a decade passed, in the media the Arab’s image is still related to terrorism. The media formulate public opinion in the society ant can create some images which are not always true. The media have a great power to represent social reality through its own eyes; news and events are colored and explained by the notion in the society. Because media often light up only negatyve terroristic ...

Televízia v Spojených štátoch amerických: História, fakty, súvislosti

Author(s): Jana Radošinská / Language(s): Slovak Issue: 3-4/2015

FACEBOOK VERSUS WEBSITE. INFORMIEREN ÜBER SOZIALE NETZWERKE UND ÜBER „KLASSISCHE“ WEBSITES

Author(s): Ștefana-Oana Ciortea-Neamțiu / Language(s): German Issue: 8/2015

Where and how are we researching today on information and how is information organized? Where and how do we find the information needed in the fastest way? What is hindering and what is speeding the search? Today the information is organized in a different manner and the way we search is different than ten years before. Twitter, Facebook and Co. have changed the way especially young people are getting informed today. The purpose of the present paper is to compare the websites with the Facebook-presences of several cultural institutions in Timișoara, in order to find out about the benefits and disadvantages of searching information via one platform or another.

Vatikánske televízne centrum

Author(s): Imrich Gazda / Language(s): Slovak Issue: 3-4/2015

Vatikánske televízne centrum (Centro Televisivo Vaticano, CTV), ako vyplýva zo samotného názvu, nie je klasickou plnoformátovou televíziou, ale centrom, ktoré zabezpečuje priame pre- nosy (v HD kvalite už od roku 2010), denný servis, produkciu a archiváciu. Súčasným riadi- teľom je taliansky kňaz Dario Edoardo Viganò, ktorý koordinuje 22 zamestnancov.1 CTV sídli v štvorposchodovej budove na Via del Pellegrino vnútri Vatikánu, neďaleko sídla vatikánskeho denníka L ́Osservatore Romano, kam sa presťahovalo v roku 1994 z pôvodného sídla v Palazzo Belvedere.2

Mediálna kronika

Author(s): Ján Hargaš / Language(s): English Issue: 3-4/2015

Efekt WOW

Author(s): Aleksandra Powierska / Language(s): Polish Issue: 06/2013

Television today is a visual spectacle designed to attract the greatest possible number of customers. Genres such as the talent show, makeover show, and talk show resemble a form of ludic performance, guided by the element of competition. They create a media reality, which, on the one hand, attracts viewers to games and play, and, on the other, encourages consumption. TV entertainment delights the viewer and shapes the consumer. The act of making a positive impression is transformed into the act of purchasing an object, in which the connotative layer is intensified by the meaning previously assigned to it by the media.

Piraci z internetu

Author(s): Aleksandra Powierska / Language(s): Polish Issue: 02/2014

Social networks, particularly websites like Kwejk.pl and Demotywatory.pl, are characterized by the high creative potential of their users. At the same time, they are aggregators of content that often violates copyright laws. Their authors can be viewed not only as ‘Internet pirates’, but also as people who through the creation of popular texts have upset the dominant cultural order. The author describes these phenomena using the metaphor of a pirate ship.