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Общи наблюдения за географското разпределение и числения състав на войнушкото население в българските и съседните им земи в края на XV - първата половина на XVI век

Author(s): Krastyo Yordanov / Language(s): English,Bulgarian Publication Year: 0

The paper presents new data on the total number of the voynuk population in Eastern Rumelia in the first half of the 16th century, based on an unpublished voynuk register from 1528/29, and two concise registers of the population in Rumelia from 1530. The registry data also allow to calculate the approximate percentage of voynuks, the population, exempted from avariz,and the ordinary reaya who were registered in the Bulgarian lands in 1528-11530. The paper also examines the changes from the early years of the region of Suleiman the Magnificent when service of voyunks in the sncaks of Valchitran, Kyustendil and the region of Epirus was abolished. The voyunks in the sancak of Valchitran were transformed into ordinary reaya, but those of the sancak of Kyustendil and the region of Epirus were recorded as taxpayers in the hases of Sultan and their organization was preserved.

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Kryzysowe public relations

Author(s): Waldemar Rydzak / Language(s): Polish Publication Year: 0

Autor naświetla zagadnienia public relations w sytuacji kryzysowej. Przedstawia znaczenie reputacji dla przedsiębiorstwa, charakterystykę współczesnych sytuacji kryzysowych, a także planowanie i strategie działań informacyjnych w sytuacji kryzysowej.

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Międzynarodowe public relations - casus Unii Europejskiej

Author(s): Filip Kaczmarek,Marcin Leszczyński / Language(s): Polish Publication Year: 0

Międzynarodowe public relations należy traktować jako dziedzinę powstałą w konsekwencji zmian i wciąż pogłębiających się procesów zachodzących na arenie międzynarodowej. Globalizacja, mediatyzacja i demokratyzacja doprowadziły do powstania nowych aktorów w środowisku międzynarodowym, a także redefinicji roli państw od ośrodków administracyjnych do podmiotów konkurujących ze sobą w zglobalizowanej gospodarce. Umiędzynarodowienie życia gospodarczego wymaga dostosowania się do nowych warunków poprzez wdrażanie pewnych rozwiązań od strony praktycznej oraz pojęć w wymiarze teoretycznym, który ową praktykę stara się opisywać i wyjaśniać. W sytuacji coraz większej roli mediów funkcjonujących w skali międzynarodowej, pogłębiającej się demokratyzacji i globalnej konkurencji umiędzynarodowienie public relations zdaje się nieodzowne. Państwa i nowi aktorzy, do których zalicza się między innymi korporacje czy też organizacje międzyrządowe, konfrontując się z wyzwaniami, jakie stawia przed nimi współczesne życie gospodarcze, muszą podejmować się działań z zakresu międzynarodowych public relations, aby zyskać atrakcyjność i konkurencyjność w środowisku międzynarodowym. Dziedzina ta wykracza poza tradycyjne ujęcie public relations, ponieważ należy w niej uwzględnić różnice językowe, kulturowe i geograficzne. Istotne wydaje się także to, że ta dziedzina odgrywa niezwykle ważną rolę w perspektywie państw i organizacji międzyrządowych. Działania z zakresu międzynarodowych public relations tworzą dodatkową, pozornie nieuchwytną, wartość w postaci reputacji, miękkiej siły i marki kraju, co przekłada się na zaufanie, a w konsekwencji pozwala na wprowadzanie pozytywnych zmian, promowanie wartości, poprawę efektów ekonomicznych i budowanie pozycji podmiotu w środowisku międzynarodowym.

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Public relations versus marketing - casus zarządzania relacjami z klientami

Author(s): Bartosz Deszczyński / Language(s): Polish Publication Year: 0

Rozdział zawiera porównanie marketingu klasycznego, public relations oraz marketingu relacji pod względem realizowanych celów i stosowanych narzędzi. Wskazuje na synergiczne powiązania marketingu relacji oraz public relations w szczególności z zakresie budowania emocjonalnego zaangażowania klientów z wykorzystaniem mediów społecznościowych. Zależności te zilustrowano szeregiem przykładów działań marketingowych mających na celu zarówno budowanie rozgłosu, jak i nawiązywanie dialogu z odbiorcami. Zdefiniowano korzyści płynące z zastosowania narzędzi komunikacji poprzez media społecznościowe w kontekście zarządzania relacjami z klientami (CRM) w postaci: możliwości prowadzenia dialogu z szerokimi grupami klientów, wzbogacania każdej relacji 1:1, możliwości prowadzenia indywidualnych relacji z klientami trudno „namierzalnymi”, a także integracji z procesem handlowym.

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Consideraţii ecologice şi geografice privind potenţialul eco-energetic al României

Author(s): Alexandru-Ionuţ Petrişor / Language(s): Romanian Publication Year: 0

The chapter presents several ecological and geographical considerations on and geospatial analyses of the eco-energy potential of Romania.

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Foreign market entry and growth in emerging markets: The case of Guinness in Nigeria

Author(s): Barbara Jankowska,Małgorzata Bartosik‑Purgat,Peter Victor / Language(s): English Publication Year: 0

1. Conceptual remarks. 1.1. Internationalisation—what is it? 1.2. External determinants of firm’s internationalization (social / cultural environment, legal environment, economic environment, political environment, technological environment). 1.3. Modes of foreign market entry. 1.4. The Uppsala model of internationalization. 2. The Guinness brand: Historical evolution and entry strategy into Nigeria. 3. Guinness Nigeria: Market share, portfolio and brand values. 4. Guinness Nigeria: Survival in Nigeria based on the chosen mode of entry and business sustainability strategy. 4.1. Foreign market entry mode and business survival of Guinness Nigeria. 4.2. Guinness Nigeria business sustainability strategy: A critical element for survival within the Nigerian business environment (product innovation and diversification strategy, leadership in alcohol in society, building striving communities, reducing our environmental impact). 4.3. Challenges to Guinness Nigeria’s continued survival in Nigeria.

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Problems of sustainable development and challenges related to production

Author(s): Natalia Mazur,Dariusz Nowak,Vasyl Zalizko / Language(s): English Publication Year: 0

Due to the changes taking place in the environment of enterprises, many problems arise in their strategic and operational activities. The basis of the emerging problems is primarily the over production associated with short product life cycles. It contributes to the excessive use of various types of natural resources, often in a predatory manner. On the one hand, such an approach increases waste,and on the other, contributes to the destructive degradation of the environment. The result is a lackof food and water in some countries, climate change and related extreme weather phenomena, as well as various types of disasters, such as pandemics, fires, floods, droughts, etc. Water, air and land pollution as well as global warming are reflected in deteriorating quality of life. Despite many threats, more and more enterprises perceive the danger and undertake various types of adaptive projects. It should also be emphasized that the environmental awareness of both micro-enterprises and large corporations is growing. The purpose of this chapter is to introduce the reader to the basic problems that companies may encounter in their operations activity. First, changes in the environment are discussed, with particular emphasis on the depletion of natural resources, pollution of a destructive nature, as well as waste and its causes. The next part deals with the topic of globalization, pointing to both positive and negative aspects. Technical progress and related aspects such as new technologies, new processes and materials are discussed in the next part. In this part, particular attention is paid to improving productivity,thanks to the implementation of new technical solutions. Technical progress is directly related to the innovations presented in the next section. This section describes the types of innovation accordingto various criteria as well as factors that are conducive to increments in the level of innovation inthe enterprise. The last part is devoted to the most important factor in operational activity—human resources. Competences, qualifications and the importance of human resources in the production process were discussed.

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Sustainability, sustainable development and corporate social responsibility

Author(s): Barbara Borusiak / Language(s): English Publication Year: 0

The aim of current chapter is to present the genesis of 2 related phenomena: the sustainability and sustainable development concept, as well as the range of definitions in order to suggest a definition that can be applied in the whole e-book. The other objective is to present the Corporate Social Responsibility concept which, nowadays, is recognised as the process through which business contributes to sustainable development implementation. It was highlighted, however, that in the current situation, sustainable development may be achieved by new types of businesses built on the principles of saving resources (by recycling or reuse). For traditional businesses, based on non-renewable resources, CSR leading to sustainable development is a real challenge as it requires re-shaping business models.

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Sustainable development in the non-governmental organisation sector

Author(s): Agnieszka Chomiuk / Language(s): English Publication Year: 0

The described project assumes the development of a new method for solving the problem of homelessness, in particular, with regard to the field of supporting people in an exceptionally difficult situation or those suffering from mental disorders and/or addictions to achieve independence and overcome problems. The aforementioned project is the first attempt at implementing this method in Poland. The basic assumption of the method is to solve the main problem of a person in the homelessness crisis, which is the lack of housing, and only then to provide support in solving other problems. The aim of the chapter is to give rise to discussion on the innovative solutions implemented by one of the local government to remedy the problems of homeless people. The issue is based on SDGs. The second described case study is the “Safe Future of People with Intellectual Disability”—implemented by the Polish Association for People with Intellectual Disability—reflecting the tested model based on support circles, i.e. social support networks in order to empower people with intellectual disabilities. The main objective of the “Safe Future” model is to develop and implement solutions that ensure legal, financial and social security of people with intellectual disabilities in situations where they have lost the support of the family. The concept of the support circles tested in this model is based on built networks of connections rooted in the social capital generated among the local community. The last example of sustainable development in the non-governmental sector is Social Cooperative Sunny Hill—as a social enterprise it is a unique entity on the market. It conducts economic activity, the main goal of which is not profit, but social and professional re-integration of people at risk of social exclusion. Contrary to a traditional enterprises, it does not distribute the profit among shareholders, but allocates it to social purposes.

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Lights and shadows of Airbnb and all-inclusive vacations: How to make them more sustainable? – tourist sector

Author(s): Magdalena Stefańska,Iwona Olejnik / Language(s): English Publication Year: 0

One of the sustainable goals refers to the tourism services sector—by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture as well as products. Responsible tourism (RT) means to: – minimise the negative impact on the economic, environmental and social sphere (3P model); – generate greater economic benefits for local communities; – support the welfare of host communities; – improve working conditions and access to the tourism industry; – engage local residents in making decisions that will have influence on their lives, surroundings and possibilities; – support the preservation of heritage in the sphere of nature and culture for maintaining diversity; – provide tourists with new experiences through closer and more meaningful contact with local culture and people. Below, of the following forms of tourist services are discussed—all-inclusive vacations and Airbnb. The goal is to invite readers to take part in the discussion on those popular forms of spending leisure time—how to make them—if possible—more sustainable.

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Factor analysis in sustainable development research

Author(s): Iwona Olejnik,Blaženka Knežević,Magdalena Stefańska / Language(s): English Publication Year: 0

Too much data describing a given phenomenon requires synthesizing them. For this purpose, researchers can use various methods of analysis. Factor analysis is one of them. In this section, first the basic theoretical aspects of factor analysis, as well as the stages of its use are described while presenting the essential minimum necessary to understand the essence of the method. The second part presents an example of the use of this method in research on sustainable consumption. The last part of this chapter presents case study of the use of factor analysis in research on managers’ ethics in retail industry.

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Historyczne uwarunkowania różnic w rozwoju polskich regionów i wybrane problemy finansowania publicznego jako bariery realizacji celów zrównoważonego rozwoju

Author(s): Oliwia Jędrzejewska,Julia Ziółkowska / Language(s): Polish Publication Year: 0

Purpose: The aim of this study is to indicate the role of the state in the pursuit of sustainable development of Poland. Design/methodology/approach: The authors assume that historical factors underlie the differentiated development of Polish regions. A critical review of the literature on historical determinants of development of Polish regions was conducted. International legal conditions calling on Poland to take action to reduce adverse climate change are presented. The amount of state budget expenditure on tasks related to sustainable development of the country is discussed. Secondary data from the reports of the Council of Ministers were used. Findings: Differences in the level of the development of Polish regions are historically determined. Compared to other countries, the degree of Poland’s achievement of sustainable development goals is satisfactory, as it ranks 23rd in the world ranking (out of 193 possible places). Budget expenditures on tasks contributing to the achievement of sustainable development goals are relatively small. Originality and value: It is pointed out that in the past, the amount of spending on state development financing has varied. Historical conditions continue to affect the uneven development of individual regions. The authors suggest that the unsatisfactory level of the development of some regions is due not so much to the lack of access to funding sources, but to the mentality of people living in these areas.

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Neutralność klimatyczna a interes Polski

Author(s): Dominika Szajda / Language(s): Polish Publication Year: 0

Purpose: The author aims to determine the estimated cost of adaptation of the Polish economy to a zero-emission energy system, taking into account the social aspect. Design/methodology/approach: The chapter shows that one of the causes of adverse climate change and increased air pollution in Poland is the increased burning of fossil fuels. It presents actions taken by international organizations to achieve climate neutrality. Against this background, Poland’s attitude towards the problem of ensuring climate neutrality of the economy is presented. The author looks at the problem of climate neutrality through the prism of the so-called social contract for the mining industry. This agreement takes into account the economic losses that the inhabitants of the Silesian Voivodeship will suffer in connection with this adaptation. The author assesses the legal feasibility of the miners’ demands. Findings: Poland should achieve climate neutrality by the early 2030s at the latest. Therefore, the hard coal mines should be already closed now rather than their extraction for each ton of raw material subsidized. In order to achieve climate neutrality it will be necessary to incur very large financial outlays, including for the safe closure of the mines and cash severance packages for the miners. The provisions of the social agreement for the mining industry are contrary to EU law and the climate goals set out in the so-called Paris Agreement. Originality and value: It was pointed out that Polish politicians have an ambivalent attitude towards the energy transition. They do not want to give up a strategic resource for Poland. Thus, they ignore the risks associated with the continued use of coal on a massive scale.

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Изкуственият интелект, новите работни места и кръговата икономика

Author(s): Atanaska Ivanova Tuntova / Language(s): English,Bulgarian Publication Year: 0

The circular economy creates new opportunities by introducing ecological principles in manufacturing. The use of technology and artificial intelligence in the circular economy in the environment will contribute to creating new jobs. Digitalization helps to use resources more efficiently and optimize processes and sustainable growth. The skills of the future are directly related to the digital and green transformation of the economy.

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Зелено управление на човешките ресурси и мотивация – иновации, традиции и добри практики

Author(s): Nonna Metodieva Ilieva,Valentin Vasilev / Language(s): English,Bulgarian Publication Year: 0

For the first time in its history, contemporary society is facing challenges so diverse in nature – from the protracted pandemic of the Covid-19, to the crisis of hostilities in Ukraine; serious challenges based on the energy crisis, and complex economic relations. In this context, the complicated political situation throughout the world seems to be the scene of the search for new solutions in all spheres of socio-political life. In these turbulent times, there is still talk of 'sustainability' – of solutions, policies, strategies. Employers and employees face joint challenges to reconcile sustainability and profitability. This paper aims to present key ideas related to the concept of Green HRM and to highlight some key features in making sense of the applicability of this concept in the practice of modern organisations. It focuses on the current state of Green HRM practices in Germany and Bulgaria, where HRM has been a leading theme in recent years and where good practices and ideas can be drawn out.

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Karst aquifers and thermal baths prone to hazards – case studies

Author(s): Maria Bostenaru Dan,Mirela-Adriana Anghelache,Cerasella Crăciun,Anca Cezarina Fulger,Mara Popescu / Language(s): English Publication Year: 0

The paper explores the link between the architecture and the natural landscape of thermal baths, which were built in Hungary (Budapest) and Romania (Băile Herculane) during the early 20th century. Through a combination of various methods of inquiry, such as field trips and literature documentation, this research was able to develop a deeper understanding of the subject. The actual conditions of built heritage differs in the two countries, but are quite similar in the hazards it is prone to. With the aim of raising the public awareness of the problems facing the natural and urban landscape, this paper presents a brief description of the investigation of the thermal baths changes over time.

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Вземане на стратегически решения в националната сигурност

Author(s): Maxim Minkov Alashki / Language(s): Bulgarian Publication Year: 0

The essence, genesis and some of the main characteristics and elements of the strategic (political) decision and its place in the National Security Protection System of the Republic of Bulgaria are ex-amined, as well as what are the decision-making factors. The decision-making process is particularly detailed, and the decision-making model is illustrated in an appropriate schematic way.

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Роля на институционалното образование, алтернативните образователни форми и самоподготовката на обучаемите в системата за национална сигурност

Author(s): Stoyan Cherveniakov / Language(s): Bulgarian Publication Year: 0

The system of generally speaking “standard” and additional or “alternative” education (training), and the form of self-training characteristic of the armed forces, form a complex result necessary for building, maintaining and developing over time the capabilities of the troops and forces with a direct impact on national security. The concept of national security is extremely broad, which is why the current development emphasizes on the specific role of training and especially on the self-training of the personnel. Deduced is the dependence between the level of education and the results in the quality of activity of the systems, and hence the overall level of preparation.

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Развитие на системата за поуки от практиката в НАТО – поглед отвътре

Author(s): Dimitar Valkov / Language(s): Bulgarian Publication Year: 0

The report presents the results of the review and update of the NATO Lessons Learned System and the organization of the overall capability development process.

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Incidence of Fake News Shared on Social Networks and Risk Assumed by University Students

Author(s): Carlos Arturo TORRES-GASTELÚ,Joel Angulo-Armenta / Language(s): English Publication Year: 0

The objective of this paper is to analyze the perception of university students towards fake news by assessing the relationship between the incidence of fake news shared by themselves within their social networks and the risk assumed by students when sharing news they do not fully trust. Quantitative study through the application of a survey using a Likert scale applied to 313 students from different careers of the Faculties of Administration and Pedagogy of the Universidad Veracruzana in Mexico. Processing was carried out with descriptive and inferential statistics. The results point out the correlation between the risk assumed and the cases of false news shared indicating the existence of cases in university students with little predisposition to inquire into the reliability of the information, and who in turn, risk sharing it anyway. The variables of sex, age, semester, and educational program do not influence the risk that students assume when sharing news. However, students who claim not to share news they distrust also share fake news they do believe in on their social networks.

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