Маркетингови общувания на комикси в социалните медии – примери от Marvel Entertainment

Author(s): Nikola Vangelov / Language(s): Bulgarian Issue: 1/2015

The article seeks to study the communication of marvel entertainment through social media, its role and characteristics. The structure and tasks are defined by the goal: definition of comics, definition and examination of the characteristics of some social media and their role in the marketing communication of the company. The object of the study is social networking. Media communication is a global topic and would take too much time to study, which is not within the capabilities of only one doctoral student. The assumption is that social media have a positive impact on the communication of marvel entertainment. On its behalf, marvel has to take into consideration this fact and use social media for both feeding and extracting information. The analysis aims at displaying the opportunities provided by social media both to the company and to its audiences. A question is raised: whether the communication model is influenced by social media and, if so, how do audiences take advantage of this fact? The article studies examples related to the integrated communication of the company. The opportunities, which the digital revolution gives both to cinema industry and to the World Wide Web, are explored. The examples would display the digital communication strategies of marvel and how they foster better understanding of users’ needs.

Képeslapok, rajzok és egyéb ábrázolások az első világháborúból

Author(s): László Wellmann / Language(s): Hungarian Issue: III/2016

The study presents a topic related to the World War I, topic that links to several other commemorations of the same historical event that started since 2014 all around the world. We used letters from the Collection of letters from the WWI from the former collection of the Archives of the Transylvanian National Museum, today kept in the Cluj County Branch of the Romanian National Archives. Our research focused on the first 91 boxes of the collection, which contain letters sent by soldiers to their relatives from Transylvania (except Banat, Partium and Maramureş). Our goal was to find letters that contain pictures, maps, drawings, songs, caricatures, prayers and pictures from the war. Based on the found material we tried to present certain aspects of the war propaganda and of the lives of the soldiers either from the frontlines, or of those who were left home. Because the WWI was a crucial historical event of our geographical area, it was an interesting challenge to fulfill the research in order to find out more about our ancestors’ way of thinking. The war propaganda material showed some exciting pictures and messages which demonstrate that our ancestors were creative in this field.

Комунизъм и трябване

Author(s): Romeo Popiliev / Language(s): Bulgarian Issue: 1/2016

The article deals with the communist regime in the light of the state of the special closeness of all objects situated within it–open from outside and closed from inside–which closeness was initially generated by the nature of communism coming into existence. This special closeness resulted also in the specific manner of censoring under communism, named in this particular case ‘banning-approving’. Both Stanislavski’s method in its later imposed form and what has been known to be Socialist Realism are treated in this context. The most essential characteristic of the communist regime is exposed here in its ‘shoulding’. If in reality there was a mo​dal clash between ‘should’, ‘is’, and ‘may’, what remained in art (of Socialist Realism) was just ‘should’ or ‘should not’. The shoulding gave those, who ‘shoulded’ the slip and that was why it was beyond reforming. Communism was an exclusive shoulding, which, due to its exclusiveness, became unableness.

Rola Jana Bułhaka w rozwoju polskiej fotografii. Działalność naukowa na Uniwersytecie Stefana Batorego oraz publicystyczna na łamach „Fotografa Polskiego”

Author(s): Agnieszka Kania / Language(s): Polish Issue: XIII/2015

Jan Bułhak belongs to the precursors of the Polish artistic photography. He initiated the activity of environment photographers in Vilnius. His articles published in „Fotograf Polski” related to such issues as: aesthetics, artistry and social role of photography. Bułhak was a lecturer at the Stefan Batory University in Vilnius. His artistic photos were presented at international art exhibitions in such places as: London, Vienna, and Budapest. He photographed monuments, landscapes, nature and people. He is the author of the books “Fotografika”, “Estetyka światła” and “Fotografia ojczysta”. Both his books and articles were very popular among the young photographers. Bułhak was very active in the artistic community, being a member of photographic associations and the president of Vilnius Photo Club.

TEMPEST MASQUERADES

Author(s): Anna A. Hlaváčová / Language(s): English Issue: Special/2014

This study describes the unresearched phenomenon of tempest masquerade among the Kalabari and Ibani and is supported by original photographs from the author´s field research. It deals with the representations of thunder and lightning – analysing the different ways of accessing a natural phenomenon.

Podoby rodinného portrétu v slovenských zbierkach

Author(s): Hana Kližanová / Language(s): Slovak Issue: 1/2012

Article deals with family portraits in Slovak art collections and cultural monuments. It describes formal procedures used in sacral art which could lead to several ways of how to portrait family and its members. Those methods were determined by the intention of an author and given time period. We can find paintings which picture married couple of donators, painting of a family as a group on epitaphs, diptych, triptych or the whole collections of individual portraits in family galleries, double portraits and paintings of families as a group. Formal basic variants were introduced to our art during the renaissance period and remained dominant for centuries. From the second half of the 19th century they coexisted with photography which became the main technique for the family portraits from the beginning of the 20th century. The group family portrait as a prevailing variant became the dominant phenomenon only after the beginning of the 19th century. It was related to the emergence of a new bourgeois social class. It did not take much time and photography as a new medium became the prevailing variant.

Alex Rotas: Growing Old Competitively: Photographs of Masters Athletes

Author(s): Ľubica Voľanská / Language(s): English Issue: 2/2018

Review of: ALEX ROTAS GROWING OLD COMPETITIVELY: PHOTOGRAPHS OF MASTERS ATHLETES Bristol: Alex Rotas Publishing, 2014, 69 p

(Inter)faces, or how to think faces in the era of cyberfaces

Author(s): Tomáš Jirsa,Rebecca Rosenberg / Language(s): English Issue: 4/2019

The Festival D’Avignon – A Shared Cultural Experience as a Way Forward

Author(s): Elena Knopová / Language(s): English Issue: 03/2022

This article is a reflection on the 76th edition of the Festival d’Avignon. It provides a brief introduction to the issue of festivalisation in France and presents the research conducted in this field in relation to theatre audiences in the past three years. It also includes shorter reflections on productions by international theatre makers that the author had the opportunity to see at the festival. It analyses the context in which these productions are presented to the public in the festival programme, in dramaturgical and thematic lines (for example, the themes of power, manipulation, sacrifice, defiance of fate, emotions that bind people together or make them go insane), and it also highlights the return of the theatre makers to the basic means of theatre expression instead of complex effects and technologies. There is an imbalance stemming from this: often, productions have an epic and storytelling non-dramatic basis, but their stage form goes back to a theatre of simple and effective images that are based on symbolic theatre signs and acting action. The Festival d’Avignon adheres to the concept of storytelling with initiatory potential and thus can engage theatrically in a better real world. In 2022, it was a post-pandemic challenge for both the theatre and society.

Performatívna pamäť, archív a fotografia. Niekoľko poznámok k tvorbe Lucie Nimcovej

Author(s): Daniel Grúň / Language(s): Slovak Issue: 1/2024

The central motif of the essay is a critical examination of the archival turn in contemporary art.Through the lens of the notions such as “performativity”, “memory”, and theories devoted to interpretingthe archive, the text builds on authors who have explored this phenomenon in contemporaryart. The main focus of this essay is on the expanded documentary practice by Lucia Nimcová, herworks relocating and reactivating archival photographs, in which I detect emancipatory potential thatcould possibly inspire those methodologies in art history that deal with the socialist past in Centraland Eastern Europe.

Fotografia ojczysta jako czynnik integrujący społeczności Ziem Odzyskanych w pierwszej dekadzie po II wojnie światowej

Author(s): Maciej Szymanowicz / Language(s): Polish Issue: 22/2022

Artykuł pokazuje sposoby obrazowania społeczności i terenów Ziem Odzyskanych przez polskich fotografów w pierwszej dekadzie po II wojnie światowej. Gigantyczna skala ówczesnych migracji i powstające w jej wyniku nowe struktury społeczne stały się ważnym elementem nie tylko krajowej polityki, ale również jednym z kluczowych tematów ówczesnej fotografii. Oficjalne przekazy propagandowe utwierdzające społeczeństwo w celowości przejęcia terytoriów i powrotu na „ziemie macierzyste” wpływały na tworzenie określonego modelu fotograficznej reprezentacji Ziem Odzyskanych. W artykule została omówiona rola fotografii w konstruowaniu „tożsamości protetycznej” umożliwiającej przedstawienie nowego terytorium i jego mieszkańców jako gospodarzy „własnego” obszaru. Dociekania przedstawione w artykule są prowadzone na bazie materiałów archiwalnych i pokazują jak ewoluował w pierwszej dekadzie po II wojnie światowej obraz Ziem Odzyskanych, ze względu na zmieniające się koncepcje polityczne i artystyczne. Elementem spajającym przedstawioną problematykę są zagadnienia programu fotografii ojczystej, który został wykorzystany jako podstawa estetyczna dla opisanych akcji dokumentalnych.

Фотография и литература. Из литературните периферии

Author(s): Plamen Shulikov / Language(s): Bulgarian Issue: 33/2024

The functional unity of the media environment at the beginning of the twentieth century gives rise to adjustments in the institutional fields of culture, which otherwise live in real cooperation. The picture of the vast territories of mass culture is particularly fluid. The present text examines boundary “violations” between literature and photography, which manifest themselves through the exchange of value and style ideas, precipitated in commonly used clichés. How do literary and photographic notions of image realism interact? Are they able to take autonomous life directions? Here we deliberately select para-literary uses undertaken by important Bulgarian artists (Vazov, Chudomir), and by unknown commissioned poets or advertisers, by photographers and reporters. We fixate on the existence of verbal and visual genres that inhabit the territories of the aesthetic periphery: cartoon, doodle, pattern, sketch, photo portrait, essay.

«Глядєлов»: погляд крізь фотографію

Author(s): Yurii Samusenko / Language(s): Ukrainian Issue: 07/2024

The documentary film "Gladyelov: Through the Lens of Photography" directed by Kseniia Kravtsova, delves into the life and work of photographer Oleksandr Gladyelov. The film begins with a silent walk through the debris left by the Russian occupation in Kyiv Oblast, capturing Gladyelov's reflections on war and its impact. Kravtsova's narrative weaves through various periods of Gladyelov's life, including his early fascination with a boy holding a chick, which led to interviews with several acquaintances. The film includes conversations with figures like Father Oleksandr Chumakov and veterans Oleksii Moroz and Andrii Apis, offering a multifaceted portrait of Gladyelov. Despite his reclusive nature, the film attempts to uncover Gladyelov's dedication to his craft, especially during the full-scale invasion by Russia. The documentary, shown at the Kyiv House of Cinema and the Odesa International Film Festival, where it won the best documentary project award, highlights Gladyelov's significant yet underappreciated contributions, particularly within Ukraine. The film is praised for its high-quality scans of Gladyelov's works, offering an immersive experience for viewers and serving as an introduction to his artistry for those unfamiliar with him.

The Case of the Most Ancient Music - Notes on Evolutionary Ethnomusicology

Author(s): Kristián Nosál / Language(s): English Issue: 1/2011

Das Interesse von Akademikern an einer wissenschaftlichen Erkenntnis der Ursprünge der Musik hat seine Wurzeln schon am Anfang des 18. Jahrhunderts. Es ist allerdings zu erwähnen, dass das Werk von Charles Darwin die Entwicklung der Musikwissenschaft nur in einem überraschend geringen Maße beeinflusste. Man braucht sich demzufolge nicht zu wundern, dass die evolutionsorientierte Musikwissenschaft eher vom Interesse von Wissenschaftlern von anderen als musikwissenschaftlichen Bereichen ausging. Trotzdem ist es wichtig, die Notwendigkeit des ethnomusikologischen Ansatzes zur Forschung im Bereich der Ursprünge der Musik und deren Evolution zu bekräftigen. Die Musik hat ihre Quellen wahrscheinlich schon in einem Zeitraum vor dem Entstehen des modernen Menschen. Es scheint so zu sein, dass die Musik in der Zeit ihrer Ursprünge in ihrem Charakter ganz anders als heute wahrgenommenen wurde. In dem Bestreben, die Ursprünge der Musik, und zwar in der Auffassung, wie wir diese heute kennen, zu entdecken, kann man also in Bezug auf die Entwicklung ganz andere Erscheinungen feststellen, als diejenigen, die zum Entstehen der modernen Musik führten. Die Musik ist kein reines Kommunikationsmittel und nicht einmal eine Sprache, weswegen sie einen ganz anderen Entwicklungsweg als die Sprache genommen hat. Die aus der Sicht der Sprache uralten Kulturen müssen also nicht unbedingt auch in musikalischer Hinsicht uralt sein. Dessen ungeachtet könnte die evolutionsorientierte Linguistik behilflich sein für ein viel tieferes Verständnis der Musikentwicklung in den vergangenen Jahrtausenden. Die Ethnomusikologie ist dazu gezwungen, sich mit dem radikalen Fortschritt im Bereich der Genetik-Forschung sowie der evolutionären Linguistik auseinander zu setzen, grundlegende methodologische Parameter der Forschung neu zu definieren, eine Terminologie zu entwickeln und wahrscheinlich auch die Definition ihres eigenen Faches neu vorzunehmen. Die Erfolge im Bereich der genetischen Untersuchungen sowie der evolutionären Linguistik bieten den Ethno-Musikwissenschaftlern eine Chance, die Evolution der Musik auf ganz neuen Wegen zu untersuchen.

Чеський поет і фотограф Ігор Малієвський: «Українська культура, безперечно, є однією з великих світових культур“

Author(s): Oleh Kotsarev / Language(s): Ukrainian Issue: 01/2024

In the midst of war, the artistic residency “Slovo” in Kharkiv, organized by the Kharkiv Literary Museum, has become a beacon of cultural resilience. Czech poet and photographer Igor Malievsky, the first resident from the Czech Republic, shares his experiences and reflections on the vibrant yet paradoxical life in a frontline city. Despite the constant threat of shelling, the residency hosts twelve Ukrainian and ten Czech authors, fostering a unique cultural exchange. Malievsky’s journey, inspired by a proposal from Yuri Andrukhovych, led to the creation of new literary and photographic works, capturing the essence of Kharkiv’s spirit. He emphasizes the importance of psychological resilience, symbolized by his metaphorical “hat,” which protects one’s inner integrity. The residency not only nurtures creativity but also serves as a testament to the enduring power of culture in times of crisis.

Aneks 4 – Fotografie

Author(s): Wojciech Parfianowicz,Karolina Pawłowska,Katarzyna Matejek / Language(s): Polish Issue: 12/2024

Носталгия и фотографски образ

Author(s): Galina Yotova / Language(s): Bulgarian Issue: 3/2024

The text examines the relationship between nostalgia and photography. Nostalgia has ancient roots, but not a very long history, which began as a medical problem in the 17th century, to transform in the following centuries into a cultural and philosophical concept reflected in media, art and mass culture. It turns out that photography – as a magic, a trace and a sign of a bygone moment – is a lasting producer of nostalgia. Photography deals with the paradigms of the real, but in the struggle for reflection, the captured before is not only an absent past, but also a promise of a possible future. The nostalgic photographic image restores the lack, the absence of the past, but appears reborn actuality and a promise for the future.

VISUAL COMMUNICATION, IDENTITY AND MESSAGE IN PUBLIC ART

Author(s): Mihaela Ozarchevici / Language(s): Romanian Issue: 40/2025

Arad, a city with a long history and a significant cultural heritage, represents a remarkable example of the integration of public art into urban life. This art, which manifests itself through monuments, sculptures, installations and other forms of visual expression placed in the city's public spaces, is a complex form of communication, a visual message that reflects the identity and evolution of the Arad community. Arad's cultural tradition is an undeniable evidence, given that, through Preparandia, the city held the primacy in Romanian education, and through the activity of the Central Romanian National Council, it had an extremely important role in achieving the Great Union of 1918. In this context, public art becomes not only a decorative element, but an active means of visual education and a vehicle of collective memory, which facilitates a continuous dialogue between the past and the present.

Университеты Санкт-Петербурга - Петрограда - Ленинграда 1905-1930-х годов в визуальных источниках

Author(s): Bella M. Abdulina / Language(s): Russian Issue: 47/2024

The article is focal research dedicated to reconstruction of the image of St. Petersburg - Petrograd - Leningrad universities in documentary photography. The study is based on photographic documents stored in Central State Archive of Photo, Phonographic and Cinema Documents of St. Petersburg, which is dated 1905 - the late 1930s. Author gives notes the specific of archival collection and gives and groups documents by topics, showing that the most popular plots were about students and faculty members as well as the participation of universities in political events. Results of the research allow complementing the socio-cultural portrait of professors and students and to trace how changed the image of higher education in public discourse during the period under review. Visual sources contain incomplete statements. Documentary photography reflects milestones of transformation Imperial universities into the Soviet one, its role in public and political life. The pre-revolutionary university was one of the Russian Empire political centers. Students often initiated strikes with political demands. Lots of professors were members of the Cadet party. Photographing was conducted to order, so at that time portrait and group photographs depicting members of academic community prevailed. After revolution in February 1917, firstly Provisional Government, then Bolsheviks positioned universities as public educational institutes that was reflected in documentary photographs. In photos of Soviet time there was a trend towards democratization of students’ and university members’ image, that was also due to opening new type of universities for trained personnel in the shortest possible time. It was primarily done for agitation and implementation of initiatives of Soviet government. Higher education was tasked with bringing up a new generation of socialist intelligentsia, so universities were presented as institutions loyal to Bolsheviks, like institutions rebuilt their work in accordance to the communist ideology for sake of building future of the country.

Pregled razstavnih panojev

Author(s): Author Not Specified / Language(s): Slovenian Issue: 1/2021

Pogled na razstavo Tri desetletja izobraževanja v samostojni Sloveniji (hrani SŠM, fototeka, foto Anton Arko).