PAROLE DELLA DEGUSTAZIONE. COMUNICARE IL VINO. BAROLO, BRUNELLO, AMARONE

Author(s): Ionela Chiru / Language(s): Italian Issue: 2/2018

There is a special vocabulary to define the wine and a certain terminology to describe it. This paper presents how the Sommeliers and the Masters of Wine use language to communicate about wine and how effective that communication is. Particular attention is given to the complexity of the relationship between this drink and words. In order to understand the language of wine and the communicative code of those who use it, we analyzed tasting notes of three Italian wines: Barolo, Brunello, Amarone.

RELIGIÖSE MOTIVE UND VERFREMDUNG IN DER WERBEKOMMUNIKATION

Author(s): Lora Constantinescu / Language(s): German Issue: 2/2018

For a long time the public and the representatives of social sciences have tried to understand how advertising as a persuasive communication genre functions. The dimensions of advertising communication have been analyzed in various interpretative frameworks to provide reasons for and insight into the “construction of meaning” as well as today’s broadly accepted “consumption of advertising”. That’s why the present paper deals with two ad messages built upon religious imagery. The paper discusses the way the ad resonance in both economy (the German ad) and political marketing (the Romanian ad) relies on the (mis)use of the same religious motif borrowed from a famous Renaissance painting. In this way, the paper aims at making a contribution to the analysis of media literacy and of persuasive argumentation.

EDITORIAL

Author(s): / Language(s): English Issue: 2/2018

Synergy 2/2018 contains a selection of articles presented at the two conferences organised in November 2017 by the Faculty of International Business and Economics: Future of Europe and Synergies in Communication. In addition, we are including some articles submitted for publication in the past year.

Metamorfozele comparativismului

Author(s): Iulian Boldea / Language(s): Romanian Issue: 05+06/2017

The privileged study of Vasile Voia's books is perceived in a modern sense, through the acquisitions of the latest methods of investigating the relations and filiations between currents, literary orientations and writers. Moreover, in a text with a programmatic aspect, Professor Vasile Voia highlights the multiple, nuanced and fruitful relations established between imagology and the comparative literature, thus delimiting a space of "literary interrelations", insofar as literary works and writers are examined from a "transnational or cross-border" angle.

L’Artiste et son art qui vient de loin... Gérard de Nerval et son Voyage en Orient (1850-1851)

Author(s): Barbara Sosień / Language(s): French Issue: 13/2018

In the third and last part of Voyage en Orient 1850-1851, entitled L’Histoire de la Reine de Saba et de Soliman, prince des génies (The History of the Queen of Sheba and Soliman, prince of the geniuses), Gérard de Nerval creates a figure of Adoniram, the brilliant sculptor and architect of the Temple of Jerusalem, in the service of King Solomon. The half-biblical, half-legendary Adoniram is a mysterious, independent artist who is inconceivable to create under the dictates of any authority and power. His art reflects the pursuit of the absolute and the creation of great works that undermine all the principles of mimicism and categories of rationality. Loneliness, despair and suffering are not so much the price of genius as the testimony of one of the stigmata of the romantic artist.

Un Pygmalion moderne. L’artiste aux limites de l’art dans L’OEuvre d’Émile Zola

Author(s): Jolanta Rachwalska von Rejchwald / Language(s): French Issue: 13/2018

This article introduces a deliberation on the nature and work of an ingenious artist. Frenhofer and Claude Lantier are both artists-painters that try to transcend – thanks to their talents – the limit of their art form. They strive for enriching the otherwise two-dimensional painting plains with the third dimension by “invigorating” women they are creating. In order to do so they are forced to repudiate part of their humanity, to strongly confront reality and to utterly devote all their energy to an idealized concept formed by their imagination. They keep reiterating their work, introducing endless amendments that paradoxically bring about the contrary effect, since the pieces start to be overwhelmed with chaos and disintegration. The question arises whether the created pieces correspond to reality or are they maybe self-portraits of the ingenious artists that lead an inner fight with their internal exemplars?

Les femmes peintres dans les romans et les nouvelles zoliennes : artisanes ou artistes ?

Author(s): Anna Kaczmarek-Wiśniewska / Language(s): French Issue: 13/2018

Art is considered by Emile Zola as one of the crucial values, as well in his life as in his work. It appears there in many different ways: practical (collecting paintings, friendship with artists) and theoretic (critical writings on art). One of the consequences of the author’s passion for art are literary characters of male and female painters in several novels of his Rougon-Macquart series and some of his short stories. The paper focuses on a few characters of women painters, taking into consideration Zola’s opinion about female creation, its position and its value compared to the work of men. Christine Hallegrain from The Masterpiece, Clotilde Rougon from Doctor Pascal and Mrs Sourdis from an eponymic short story are used to prove that even the most gifted woman is not able to achieve the level of a male performance, as the value of the genuine art consists of the very element of male genius. This is why women painters can never be considered as artists, they are always just artisans.

Le milieu d’artistes dans La Force du désir de Krysinska

Author(s): Ewa M. Wierzbowska / Language(s): French Issue: 13/2018

Marie Krysinska’s novel, La Force du désir, for the longest time was read as a roman à clef, an ironic depiction of the Parisian artistic milieu. Krysinska, a composer, poet, and a writer, exposes a society riddled with hypocrisy. The work of art is valued not by its merits, but by its popularity or by the sex of the creator, and, consequently, a mediocre male artisan achieves recognition for his work, while a true female artist – only a compliment on her beauty. In the artistic realm, a woman is the Other, Stranger, just like those male creators who do not submit themselves to doxa. Krysinska’s novel depicts the struggle and endurance of Art and the artist, suppressed by a mediocre audience and its false idols.

Entre l’art et l’artisanat, ou en quête de l’esthétique du Grand-Guignol

Author(s): Tomasz Kaczmarek / Language(s): French Issue: 13/2018

The Grand-Guignol theater is regarded as a common literary genre having nothing in common with the real art. Certainly repertoire of this “bloody scene” was a popular fraction of the boulevard theater. The procurers of a sensation competed in showing images of violence to flatter the tastes of the middle class eager for blood, human remains, gouged out eyes, scream, wheezing and other “special effects”. Nevertheless, authors associated with this movement also created a new aesthetic which was inspired by the achievements of such classics as Guy de Maupassant and Edgar Allan Poe. They were focused on the common goal: to scare the audience. However, they were rather oriented on the psychological dimension of the fear than on the bloody scenes of violence. New playwrights have found in their brilliant predecessors not only a theme of mystery and horror but also have transplanted their prosaic formal measures on the theatrical ground. The dramas were created concise in the form in which the pressure was meant to lead, according to the classical rules, through the point of culmination up to the final solution. In this article the Author presents the quests of writers who have laid down the foundations of the characteristic “theater of cruelty”.

Mallarmé et Whistler

Author(s): Zbigniew Naliwajek / Language(s): French Issue: 13/2018

The friendship shared by Mallarmé and Whistler is the point of departure for recalling several texts the poet devoted to the painter, especially the translation of Whistler’s lecture, Ten O’Clock (1885), in which the innovator of key solutions in painting (tonalism) described his understanding of art. The analysis of this text permits a rethinking of the ever-topical problem of place and the significance of art in society while asserting the affinity of the two artists of seeking new form of expression, defiant of convention and habit.

Andrzej Rabsztyn, L’hybridité du roman français à la première personne (1789-1820), Katowice, Wydawnictwo Uniwersytetu Śląskiego, 2017, 242 pages

Author(s): Maja Pawłowska / Language(s): Polish Issue: 13/2018

Dominique Millet-Gérard, Le Tigre et le Chat gris, vingt études sur Léon Bloy et Joris-Karl Huysmans, Classiques Garnier, 2017, 455 pages

Author(s): Samuel Lair / Language(s): French Issue: 13/2018

Od Redakcji

Author(s): Monika Worsowicz,Paulina Czarnek-Wnuk / Language(s): Polish Issue: 5/2018

Małgorzata Skowronek, Średniowieczne opowieści biblijne. Paleja historyczna w tradycji bizantyńsko-słowiańskiej

Author(s): Maciej Dawczyk / Language(s): English Issue: 8/2018

Małgorzata Skowronek, Palaea Historica. The Second Slavic Translation: Commentary and Text, trans. Y. Loske

Author(s): Łukasz Pigoński / Language(s): English Issue: 8/2018

Średniowieczne herezje dualistyczne na Bałkanach. Źródła słowiańskie opracowanie, przekład i komentarz Georgi Minczew, Małgorzata Skowronek, Jan Mikołaj Wolski

Author(s): Łukasz Pigoński / Language(s): English Issue: 8/2018

De dinafară

Author(s): Virgil Podoabă / Language(s): Romanian Issue: 09+10/2017

This text signed by Virgil Podoaba is a remembrance of the personal and professional relationship that the literary critic maintained with the mythologist (and literary critic) Stefan Borbely.

O incursiune în postdecembrismul literar maghiar din România

Author(s): Ingrid Tomonicska / Language(s): Romanian Issue: 09+10/2017

The fall of a regime, especially of an oppressive one, creates the necessary space for the free manifestation of different artistic inclinations. The historical moment of the fall is followed by the formation of artistic groups sensing the need of self-expression, the most readily at hand genre being the manifesto. After the 1989 fall of the dictatorship this also happened in the case of Hungarian literary groups from Romania - the Transmedians from Cluj Napoca and the Éneklő borz [The Singing Badger] from Târgu-Mureș.

Frică şi luciditate

Author(s): Iulian Boldea / Language(s): Romanian Issue: 11+12/2017

Eugen Suciu pictures the impenetrable: anxieties and illumination, spasms of consciousness and long-calculated anxiety.

Dwaj zapomniani krzewiciele antyku w Polsce XX wieku

Author(s): Witold Klinger / Language(s): Polish Issue: 2/2018

The article is devoted to the life and work of two Polish classical philologists, Rudolf Szczękowski and Henryk Jakubanis, who played a significant role in the history of Polish science.