MEDIJI

Author(s): Amer Džihana / Language(s): Bosnian Publication Year: 0

U poglavlju se opisuju osnovne karakteristike medijskog sistema Bosne i Hercegovine. Neprestano se ukazuje na jaz između zakonskih odredbi, koje u pravilu sublimiraju najnaprednija svjetska rješenja, i stvarnosti u kojoj mediji djeluju, a koja je snažno određena post-konfliktnom i tranzicijskom prirodom bosanskohercegovačkog društva. U prvom dijelu razmatra se opći regulatorni okvir za elektronske i štampane medije, zatim se, u drugoj sekciji, opisuje medijsko tržište. U trećem se dijelu portretiraju osnovne karakteristike medijskih sloboda kao i odgovornosti novinara i medija u BiH. U zaključnom razmatranju, snažno se zagovara prevazilaženje postojeće diskrepancije između „idealnog“ zakonskog okvira i nezadovoljavajućih praksi implementacije.

jaknaIT.cz: Celoživotní vzdělávání rodičů na mateřské a rodičovské dovolené

Author(s): Linda Sokačová / Language(s): Czech Publication Year: 0

Práce a pracovní síla v informační společnosti: příležitosti a výzvy pro lidská práva žen

Author(s): Heike Jensen / Language(s): Czech Publication Year: 0

Media relations

Author(s): Krzysztof Gołata / Language(s): Polish Publication Year: 0

Rozwój współczesnych technologii komunikowania społecznego stwarza ogromne wyzwanie zarówno dla nadawców, jak i odbiorców komunikatów medialnych. Z jednej strony nadawca informacji (np. przedsiębiorstwo) ma do dyspozycji coraz więcej możliwości dotarcia do swoich interesariuszy, z drugiej zaś – interesariusze mogą korzystać z informacji, których źródłem jest nie tylko konkretne przedsiębiorstwo, ale także szeroko rozumiana opinia publiczna. Tym samym powstaje szereg (często niezależnych od przedsiębiorstwa) kanałów informowania interesariuszy. Współczesne relacje instytucji lub organizacji z mediami nie sprowadzają się jedynie do szeroko rozumianego informowania opinii publicznej, ale także do wnikliwego analizowania i reagowania na wszelkiego rodzaju komentarze (często wzbogacane dodatkowymi informacjami) pojawiające się w sieci. Trudno w pełni zgodzić się z głoszonymi publicznie opiniami o zaniku dotychczasowych form kontaktów instytucji (np. przedsiębiorstw) z interesariuszami. Współczesne technologie z zakresu komunikowania nie przyczyniają się do wyeliminowanie znanych dotychczas form komunikowania, lecz nadają im inny charakter. Zmuszają one nadawców i odbiorców komunikatów medialnych do przewartościowania wielu pojęć, a nawet zmiany sposobu myślenia o wielu problemach związanych ze skutecznością komunikowania społecznego. Nowe wyzwania są immanentną cechą współczesnego społeczeństwa. Autor porządkuje ten trudny obszar. Wprowadza czytelnika w wieloaspektowość pojęcia media relations. Wylicza i omawia formy kontaktów z mediami. Zbiera zasady kontaktów z mediami. Objaśnia, jak na media relations wpływają portale społecznościowe. Opisuje też instytucję rzecznika prasowego.

Overview of the Case Studies

Author(s): Author Not Specified / Language(s): English Publication Year: 0

IMPLICATIONS OF A NEW ERA OF MEDIA ON THIRD AGED PERSONS IN THE CONTEXT OF MEDIA LITERACY

Author(s): Nefreteta Zekić Eberhard,Zrinka Stanić / Language(s): English Publication Year: 0

Media literacy has been recognized in European Union documents related to audiovisual and media policy as an essential factor in the modern information society, with commitment to education on this issue at all levels. However, most education programs are focused on preschool and school-age, while at the same time, some recent research shows that people over 65 are the ones who, for various reasons (primarily, ignorance), spread most misinformation or fake news via social networks. This research seeks to gain insight into the extent to which third-person consumers are media consumers, what the forms of media are they are most in touch with, and to what extent they can distinguish informative media content from covert marketing advertising. It also seeks to gain insight into the aftermath of a generation of passive media consumers with modern media technology that offers a proactive approach to participation and information formation for the masses and to answer the question as to how much they create and shape information through social networks and communication platforms. The research is conducted on a representative sample of third-age media content consumers through questionnaires and in-depth interviews, and the analysis of the results obtained aims at determining their media knowledge, experiences, habits, and insights.

СОЦИАЛНИТЕ МЕДИИ В ОБУЧЕНИЕТО ПО ЧУЖД ЕЗИК

Author(s): Yanka Koeva / Language(s): Bulgarian Publication Year: 0

Today's young people, called E-generation, digital generation (Digital Natives), generation Z, are growing up with mobile phones, computers and the internet, so they take for granted and natural the use of social media in foreign language learning situations. The article clarifies the concept of 'new media', not in their new forms. The newness lies in the opportunity to use and expand the functions of the 'old' media through innovative technologies. The educational effects of the application of interactive media are presented. The means of communication related to social media (emails, forums, blogs, podcasts, web or internet telephony, chats, virtual classrooms) are reviewed.

Концепцията за корпоративната социална отговорност и преходът към устойчиво развитие в България – възможности и проблеми: Управленските предизвикателства

Author(s): Diana Genkova / Language(s): Bulgarian Publication Year: 0

The paper presents an assessment of the opportunities for the Bulgarian economy and the Bulgarian business to move towards sustainable development under the concept of corporate social responsibility. On the part of CSR supporters, the concept in question is not just a channel for a transition to sustainability; they identify it with sustainable development. This paper is not intended to deny the concept of CSR, but to specify the limitations to CSR on the road to sustainability, on the one hand, and the defi cits related to CSR adoption in business management practice in Bulgaria. Based on a theoretical analysis within the system approach, the relationship between the two is interpreted: the concept of CSR and the concept of sustainable development. The main challenges to the process of CSR transformation into a means of transition to sustainability have been identifi ed. Results from a representative empirical study by other authors on CSR issues are also commented on.

Вземане на решения в условия на неядни бъдещи резултати

Author(s): Nadya Ivanova Marinova / Language(s): Bulgarian Publication Year: 0

The rationale for investment and fi nancial decisions for business development in the real sector of the economy at risk is based on the development of their theoretical foundations. Particular attention is paid to the peculiarities of the business risk assessment in the real economy compared to the risk in the fi nancial sphere. To this end, we analyze the risk factors in different sectors of the economy that determine the opportunities for diversion of future business outcomes and also the specifi city of the main risk management methods. In this respect, key risk measures for the different activities and the theoretical criteria for assessing the risk decisions used in the decision-making process in the fi nancial markets take the cornerstone.

The adoption of Industry 4.0 solutions as a remedy against the pandemic crisis. The case of Polish companies

Author(s): Barbara Jankowska,Ewa Mińska-Struzik / Language(s): English Publication Year: 0

Purpose: The authors aim to briefly present the adoption of Industry 4.0 technologies among Polish companies in the realm of the VUCA world. These solutions may work as measures that increase the resilience of companies against the Covid-19 crisis and support the recovery in “the new normal” reality. Design/methodology/approach: The paper combines literature studies with an empirical investigation in the form of computer-assisted telephone interviews conducted among 400 Polish manufacturing companies. Findings: Polish industrial manufacturing firms lag in implementing I4.0 technologies compared to their Western European counterparts. Research limitations/implications: The empirical part of the study was conducted among Polish companies. Similar studies among firms from other CEE countries will be necessary to conclude about this part of the world’s readiness to adopt 4.0 technologies. Practical implications: The pandemic era and increasing I4.0 adoption pose particular tasks for companies. They should revise their contractual arrangements with IT service providers and focus on data privacy and security topics, but also industry-specific regulations. Triggered by the Covid-19 crisis, these actions may contribute to developing companies’ comprehensive digital strategy in the “new normal” reality. Originality and value: The chapter contributes to the discussion on the readiness of companies and economies to adopt the Industry 4.0 technologies. It also provides the level of the adoption of these solutions in the context of a post-transition economy.

Future competences in times of an economic crisis

Author(s): Anna Łupicka / Language(s): English Publication Year: 0

Purpose: The aim of the chapter is to present the competence patterns before and during the economic crisis and to determine the importance of individual competences for doing business in a turbulent environment. In many sectors of the economy, global changes triggered by Covid-19 called into question the use of existing sets of competences needed to run businesses effectively in supply chains. The continuous improvement of supply chains – or lean and agile management – will no longer work in current conditions. Faced with an increasingly unstable economy triggered by a global pandemic, many economists ask whether the existing competence patterns in companies or supply chains remain appropriate and proper for the current economic situation. Design/methodology/approach: In 2017, a survey was conducted among selected experts in the pharmaceutical sector. The same questionnaire distributed in September 2020, during the Covid-19 pandemic. The experts were highly qualified managers employed in transnational companies. The 10 respondents were asked to indicate selected competencies. The choice of the pharmaceutical sector was motivated primarily by its specific characteristics as it is particularly important not only economically but also socially, by providing life-saving medicines. Findings: Technical competences are becoming the necessary ones. This is due to the need for self-sufficiency in lockdown situations, when it is difficult to find external employees and the possibility of outsourcing skills. In the case of managerial competence, it is clear that creativity and entrepreneurial thinking have increased in importance. When analyzing social competences, what comes to the fore is diversity of intercultural skills: foreign language skills, the ability to compromise, the ability to transfer knowledge, and finally, the ability to adapt to change. Originality and value: This chapter answer what competences seem necessary for future managers in the pharmaceutical industry in a turbulent environment, which is crucial for research and teaching centers who seek to educate future managers at the highest level of specific competences and skills. Due to the dynamic development of the industry, the text identifies the needs in the areas of technical, managerial, and social skills.

Online sales of medicinal products in the CJEU case-law – between the free movement of goods and public health protection

Author(s): Gabriela Belova / Language(s): English Publication Year: 0

The trans-border online purchase of medicines has been growing in the last decades. This paper provides an in-depth analysis of the relevant case-law of the Court of Justice of the European Union. The Luxembourg Court has addressed the issue of online sale of medicinal products on several occasions primarily from an internal market perspective. From its first judgments in cases Doc Morris, Ker-Optika and Pierre Fabre the Court tried to find the delicate balance between the freedom of goods within the European Union and the principle of protection of the public health. On the one hand, the Court tries to keep in line with the development of the internal market, including medicinal products sold online and on the other hand the public interest has been always observed, in particular the protection of public health. The article pays attention to one of the legislative initiatives of the European Commission in this field as well as to the newest judgments of the Court of Justice of the European Union.

Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation

Author(s): Michail PAPPAS / Language(s): English Publication Year: 0

The fast development of Information and Communication Technologies (ICT) has revolutionised virtually every aspect of modern society, including education. Unlike conventional approaches that focus solely on the acquisition of hardware and software, knowledge-driven ICT utilization emphasizes the strategic integration of technology to facilitate knowledge creation, dissemination, and application. Exploiting the power of ICT to support teaching, learning, and knowledge management processes, education systems can transcend traditional boundaries and unlock new opportunities for learners and educators alike.This chapter seeks to examine the latest research findings, best practices, and case studies, aiming to provide insights into the potential of ICT in education and offer practical recommendations for promoting effective ICT integration in educational settings. Through an ample review of existing literature and analysis of key trends and developments, this chapter aims to contribute to the ongoing dialogue on harnessing technology to empower education and foster inclusive learning environments.

Ролята на данните в световната издателска индустрия

Author(s): Dimiter Gantchev / Language(s): Bulgarian Publication Year: 0

Publishing is a creative industry that contributes significantly to the GDP and employment of most countries around the world. In spite of its economic, social and cultural importance, this industry still lacks authoritative systematic information to allow an adequate assessment of its place and role. There are various sources of data and statistics that form a partial picture of the economic performance of the publishing industry. This paper reviews the key data sources and analyses some of the methodological relating to the use of this information in a coherent way. Significant national and international efforts are needed to improve the data sourcing of the publishing industry. This industry can defend its role and interests much better with appropriate information and analysis. This paper analyses the challenges in this area from a global perspective.

Impact of AI on the Korean Media

Author(s): James Kang / Language(s): English Publication Year: 0

Korean media emerged in the late 19th century following the introduction of Western newspaper publishing technologies. Despite enduring numerous political upheavals, including Japanese colonial rule, the Korean War, military dictatorships, and democratization movements, the media in Korea continued to evolve. However, the rapid advancements in artificial intelligence (AI) in the 21st century have fundamentally altered the traditional media landscape. This paper aims to analyze the impact of AI on the development of Korean media and explore ways in which both entities can coexist harmoniously.

Application of Cyber Intelligence for Security Operation Center

Author(s): Nedko Tagarev / Language(s): English Publication Year: 0

Ensuring practical cyber intelligence for a Security Operation Center (SOC) involves collecting, analyzing, and utilizing information about cyber threats to enhance the organization's security posture. This encompasses the gathering and analysis of data on potential and active cyber threats, including Indicators of Compromise (IoCs)" which refer to signs that a security breach may have occurred, while "Tactics, Techniques, and Procedures (TTPs)" refer to the methods and behaviours used by an attacker to carry out a cyber attack and utilized by threat actors. Additionally, it entails the use of advanced tools to monitor networks, systems, and applications for suspicious activities, such as the utilization of Security Information and Event Management (SIEM) systems, Intrusion Detection Systems (IDS), and Intrusion Prevention Systems (IPS). Furthermore, it involves developing and implementing plans to respond to security incidents, including identifying, containing, eradicating, and recovering from cyber-attacks. Regularly scanning systems for vulnerabilities and applying patches or mitigations to reduce the attack surface are also crucial components of cyber intelligence in the SOC. Lastly, monitoring and analyzing user and entity behaviour to detect anomalies that could indicate insider threats or compromised accounts is another significant aspect of effectively integrating cyber intelligence into SOC operations.

GAP Analyses in Cybersecurity

Author(s): Nedko Tagarev / Language(s): English Publication Year: 0

This article, part of a series on cybersecurity management, addresses the challenge of managing Cybersecurity as a process and a product. It explores the connections between the current situation, standards, and policies for self-control in the cybersecurity work environment while also highlighting the concept of GAP analyses for managing the main threats and defence mechanisms. The article provides practical example that demonstrate the real-world application of these concepts in different organizations, thereby assuring readers of the practicality of the solutions presented. GAP analysis is a commonly employed methodology across diverse fields including business, education, and project management. It plays a crucial role in assessing the disparity between the present state of affairs and the intended objectives. The acronym "GAP" encompasses "Goal, Achievement, and Performance," representing the fundamental elements involved in the analysis process.

Spectral Analysis the Wave Signal of Electronic Sphygmomanometer

Author(s): Lubomir Lahtchev / Language(s): English Publication Year: 0

The wave signal of electronic sphygmomanometer, recorded in personal computer provides whole information for the wave character of the artery blood flow. The corresponding function can be processed by discrete Fourier transformation described by a mathematic method in the paper. The algorithm consists of reducing the digital function to an acceptable size, discrete Fourier transformation and its graphic presentation. The frequency response covers wide range of the human spectrum and bears specific wave picks at given human frequency components. On their base, a general issue is formulated and suggested.

Analysis on the Applications of Retrieval Augmented Generation (RAG) Architecture

Author(s): Bozhidar Bahov / Language(s): English Publication Year: 0

This paper explores the applications and implications of Retrieval-Augmented Generation (RAG) architectures in various business domains, highlighting their ability to overcome the limitations of traditional Large Language Models (LLMs). Unlike fine-tuning, which demands significant computational resources and struggles with domain-specific nuances, RAG efficiently integrates external knowledge to deliver accurate and contextually relevant responses. The paper discusses the core components of RAG systems, including vector databases and retrieval models, and showcases their practical and business.

Big Data, New Advanced Analysis Tools for Researchers: The Case Study of Forecasted Volatility of the Use ESG Bonds

Author(s): Sarah Goldman,Virginia Zhelyazkova / Language(s): English Publication Year: 0

The aim of this work is twofold. Firstly, we search to clarify the notion of Big Data (BD) and demonstrate that the taxonomy constitutes one of the fundamental tools to portray the BD characteristics. Secondly, we have shown that the traditional analysis instruments are now relatively obsolete to integrate such outstanding amount of data; consequently, new advanced analysis tools are recommended. Based on a neural network approach, we have found that this methodology improves the forecasting results of high volatility assets compare to a basic GARCH model.