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Review of: Emina Bužinkić, Marijana Hameršak (ur.) Kamp, koridor, granica: studije izbjeglištva u suvremenom hrvatskom kontekstu Zagreb: Institut za etnologiju i folkloristiku, Centar za mirovne studije i Fakultet političkih znanosti Sveučilišta u Zagrebu – Centar za istraživanje etničnosti, državljana i migracija, 2017, 184 str.
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The paper presents “helping other customers”, i.e. discretionary, voluntary andsupportive actions towards others as a form of CCB (Customer Citizenship Behaviour).Theoretical deliberation based on literature studies was supplemented by exploratory researchconducted in a form of a survey among 73 respondents (a pilot study). The mainaim of the presented research was to identify in what types of benevolent acts of helpingcustomers do people engage in and what needs, according to Maslow’s hierarchy, are satisfiedby these acts. Conclusions are drawn and further research directions are also identified.
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Appearance of structure of management is purpose of article from externalfunds co-sponsored project interorganizational, in partnership accustomed ofmany sectors. Article presents development of concept of public co-management andmethods project management. It present for partner project in favor of regional evolutionof administrative district in it of study of the case entitled “Local initiatives for theGorlice and Nowy Sącz regional development of the district” implemented together byself-government units, the non-governmental organization and the enterprise.
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Nowadays, the world we live in is growing at a very fast pace. Knowledge,information, news, the dogma of a given day, in a few weeks, months, years can becomefar out of date or simply replaced by new ideas. Existing states, economies, markets areexperiencing dynamic changes that are related to the development and progression ofhuman life, science, the environment, or the surrounding world. The current environmentputs high demands on market players. Everybody wants to take care of his client,to be in the forefront, and to make his product or service a high opinion and what wewant the most profitable sales. How to define the needs of the current consumer andto tailor the product accordingly? How to encourage typical millenials to focus on ourideas? What is the difference between today and 30 years ago or 50 years ago? Are wegoing in a direction where the product, its quality and price will be less important, willthe image, the brand or the “like” sign the number of floppers be more important? Sohow should these questions be answered by a modern entrepreneur or project manager,in which direction should they direct their actions to succeed? We will focus on theexample of a training company. The sales strategy of this company is based on customer– type millenials.
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In the computerized society for some time we are dealing with a new phenomenon.“Internet of things” is increasingly used in the daily life of man in the private andprofessional life. Intelligent machines, which produce every day and analyze the vastamount of data, from simple sports armbands to measure pulse and body temperature,and high-tech smart homes are becoming more popular. There should also be mentioneda new technology Beacon, using Bluetooth to communicate with smartphones andother devices (eg. audio-visual). The authors in the present article want to discuss theincreasingly widespread phenomenon of the “Internet of things”. This subject will be describedand also will be presented examples of the use of this technology in medicine aswell as help for the elderly. The authors will discuss the possible use of this technologyin the future.
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The purpose of this article is to analyze the consequences of social and technologicalchanges for marketing communications’ activities carried out by organizations. Withusage of desk research method, author presents the essence and features of social networksand social networking. In addition, the modern recipients are characterized. The implicationsof social and technological transformations for the organization’s communication activitiesare discussed. The author also presents research results in the form of direct structuredinterviews regardingconsumers’ information activities on the food market.
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Creating engaging and valuable narratives is a big challenge in marketing, promotionand communication as well as a great development opportunity. With a well-thought-out, constructed and realized story, significant branding, persuasion, education, engagement,and loyalty goals can be achieved. Many contemporary brands use storytellingto bring the brand or offer ideas closer together, and to create cohesive and interestingcharacters as brand heroes. This article aims to analyze the potential of lifestreaming in theprocess of narrative building. The theoretical considerations in this area have been enrichedby the practical analysis of the process of building a simple narrative using the lifestreamingtechnique to promote the tourist attraction in the form of a miniature park SabatKrajno.
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The article presents four dimensions of customer brand involvement in the buildingof the relationships networks. The first part of the article deals with network paradigmand relationship marketing as concepts used to analyse involvement from the perspectiveof current business environment. The second part deals with the definition of consumerinvolvement. The last part of the paper discusses the four dimensions of consumer involvementwith the brand, pointing the need to take all (cognitive, affective, behavioural andsocial) dimensions into account when analysing the customer brand involvement.
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Namen prispevka je proučiti in jasno opredeliti pojme javno dobro, skupni viri in skupno. V članku smo na podlagi prostorsko-časovne analize, intervjujev in delavnic med splošno in strokovno javnostjo osvetlili dojemanje javnega dobra in skupnega v Sloveniji kot tranzicijski družbi. Analiza je pokazala, da na razumevanje teh pojmov med splošno javnostjo še vedno močno vpliva poudarjanje socialne pravičnosti, enakosti in dostopnosti dobrin za vse iz obdobja socializma, kar je lahko v nasprotju s pravico do zasebne lastnine. Neustrezno upravljanje dobrin, ki so dojete kot javno dobro, v resnici pa so skupni viri, lahko vodi v konflikte in razvrednotenje skupnih virov, s čimer bomo izgubili prednosti, ki nam omogočajo kakovostnejše življenje. Ker smo od omejenih naravnih virov življenjsko odvisni, je treba o njih nujno ozavestiti splošno in strokovno javnost, izpostaviti ranljivost teh virov in pojasniti, dane morejo biti dostopni vsem v neomejenih količinah. V mednarodnem okolju želimo s predstavljenim slovenskim primerom prispevati k boljšemu razumevanju človeškega vedenja in pričakovanj do javnega dobra in skupnih virov v postsocialističnih tranzicijskih družbah.
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Climate scientists forecast that heat waves will occur more often in the Netherlands in the coming decades. The Hotterdam study accordingly measured urban heat and modelled the surface energy balance in the Dutch city of Rotterdam. It identified in detail the city’s social, morphological, and land-use dimensions using a geographic information system (GIS), 3D models, and satellite images. It used hierarchical and multivariate regression analyses to determine the links between temperatures and the surface energy balance on the one hand, and social, morphological, and land-use aspects on the other. The Hotterdam study did establish a link between the urban heat island effect in Rotterdam and the health of its population. It also statistically explained the high rate of mortality among seniors seventy-five and over during the summer of 2006. The spatial concentration of senior citizens, the average age of the buildings they live in, and the sum of the sensible heat flux and storage heat flux play a large role. Imperviousness, the leaf area index, the building envelope, surface water, and shade are the dimensions that best explained the Rotterdam urban heat island. We mapped these aspects in two heat-maps that help in setting priorities for implementing climate adaptation measures.
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This article offers a critical anthropological analysis of Neuron, a Moscow-based “hackerspace” that attempts to provide an alternative, self-organized space for the creative IT industry and startup entrepreneurship. The study addresses the question of how the image, dynamics, and cultural practices of the global hacker space movement emerged and developed in Russia.The article is based on ethnographic work conducted from 2013 to 2015. I invoke a critical analysis of the discourses and practices of the hacker space community and Moscow startups in general. The metaphor of family was often invoked in the narratives of hacker space members about their organization, and this metaphor is employed in this article as a lens for a critical analysis of the discourses and practices of the hacker space community.Since the 2010s the Russian state has made efforts to promote the ideas of innovative business and startup entrepreneurship. Innopolis Skolkovo became a symbol of the Russian state-led modernization program that was launched in order to transform the Russian economy and overcome its dependence on natural resources. The Moscow hacker space emerged in 2011 as part of a wave of increased interest in innovative projects. However, it employed a very different bottom-up strategy for developing a place for high-tech projects. Neuron emerged as an alternative community to the major startup scene in Moscow that also provided infrastructure for startup companies that had been struggling to develop new technologies without a sufficient startup business environment.The problems faced in the course of this ambitious task are traced in this article. On the one hand, the Neuron hacker space promotes trust, knowledge, and the exchange of skills, as well as common strategies for technology and business development among its members. On the other hand, Neuron has not succeeded in building a horizontal community,gender equality, and an organizational structure that is supportive but at the same time driven by competition and a profit-oriented market economy.Article in Russian.
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Review of: Sebastian Conrad. What Is Global History? Princeton, NJ: Princeton University Press, 2016. 299 pp. ISBN 978-0-6911-5525-8. Kris Manjapra. Age of Entanglement: German and Indian Intellectuals across Empire. Cambridge, MA: Harvard University Press, 2014. 442 pp. ISBN 978-0-6747- 2514-0. Jürgen Osterhammel. The Transformation of the World: A Global History of the Nineteenth Century. Princeton, NJ: Princeton University Press, 2014. 1167 pp. ISBN 978-0-6911-4745-1.
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Review of: Анна Иванова. Магазины «Березка»: парадоксы потребления в позднем СССР. М.: Новое литературное обозрение, 2017. 304 с. ISBN 978-5-4448- 0645-6.
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Review of: Edward Cohn. The High Title of a Communist: Postwar Party Discipline and the Values of the Soviet Regime. DeKalb: Northern Illinois University Press, 2015. 260 pp. ISBN 978-0-8758-0489-7.
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Review of: Владимир Малахов. Интеграция мигрантов: концепции и практики. М.: Фонд «Либеральная Миссия», 2015. 272 с. ISBN 978-5-2440-1174-6.
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Review of: Botakoz Kassymbekova. Despite Cultures: Early Soviet Rule in Tajikistan. Pittsburgh, PA: Universityof Pittsburgh Press, 2016. 272 pp. ISBN 978-0-8229-6419-3.
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Review of: Tarik Cyril Amar. The Paradox of Ukrainian Lviv: A Borderland City between Stalinists, Nazis, and Nationalists. Ithaca, NY: Cornell University Press, 2015. xii + 356 pp. ISBN 978-0-8014-5391-5.
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Review of: Martin Pogačar. Media Archaeologies, Micro-Archives and Storytelling: Re-Presencing the Past. London: Palgrave Macmillan, 2016. 233 pp. ISBN 978-1-137- 52580-2.
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The article concerns the virtual teams management which is the serious challengebecause of geographical dispersion and computer mediated communication.The author focused on the balance between control and trust that is crucial for virtualproject teams. The main aim is to prepare the list of recommendations for virtual teamsleaders how to provide appropriate relation between control and trust rules. They arepresented in six groups based on six-factors virtual team trust model. The first four arededicated to the trust factors that should be fulfilled at the high level to ensure goodteam climate and performance (benefit, utility, interest and power). The recommendationsin the next two groups are suggestions how to decrease the influence of the factorsthat can ruin virtual team trust (risk, effort).
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