BP’S CONSTRUCTION OF AN ORGANIZATIONAL IDENTITY ON ITS WEBSITE: A CASE STUDY OF DISCURSIVE LEGITIMIZATION

Author(s): Dita Trčková / Language(s): English Issue: 2/2014

The paper presents a critical discourse analysis of the website of one of the world’s major oil companies, Beyond Petroleum (BP), formerly British Petroleum, with the focus on investigating the construction of BP’s corporate identity. The analysis reveals that BP enacts multiple positive discursive roles, including the identities of an indispensable organization, a philanthropist, an environmentally conscious company, an explorer, a researcher, an educator and an American dream achiever. These roles serve as a potent legitimizing strategy since they enable BP to be associated with higher social and moral values. The analysis shows that BP’s environmentally protective ethos adopts the ideology of the domination of human beings over nature through technology, an ideology which is suited to the company’s profit-making purpose.

Situativity – Textuality – Virtuality

Author(s): Friedrich Lachmayer,Harald Hoffmann / Language(s): English Issue: 2/2007

Electronic virtuality is a component of a new level in the evolution of mankind. Who knows the past will form a different future. Therefore it is useful to look at the patterns of development, applying different evaluation criteria. This text focuses on situativity, textuality and virtuality.

Children and digital media

Author(s): Matea Halapa,Marina Đuranović / Language(s): English Issue: 2/2021

Digital revolution has transformed childhood very profusely. The goal of this work is to present the way digital technology influences education, in what way it shapes various dimensions of life and the identity of preschool children and the challenges upbringing parents are faced with. Numerous researches have indicated that digital media can be a worthy source of knowledge, encourage and develop various children's abilities and skills if they are used appropriately and under adult guidance. However, uncontrolled and excessive use of media in early children's age can potentially have extremely negative and harmful effects on the child's growth and development and endanger his/her health and happiness. Parents and other adults in charge of children’s care significantly affect children’s approach to the media and media content. This paper has concluded on the fact that social media has dual effect on the child; therefore, it is necessary to offer quality preventive programmes and workshops not only for parents and educators but also for children and youth.

Developing Kazakh language speaking skills in primary schools with zoom: Teachers' opinions

Author(s): Rauan Begaliyeva,Elmira Orazbayevae / Language(s): English Issue: 2/2022

This study aims to evaluate the opinions of teachers on how students gain Kazakh speaking skills with zoom in primary schools. In the 2020-2021 academic year, 24 teachers who gave training in the distance education process in various primary schools in Kazakhstan participated in the research. A semi-structured interview form was created by the researchers to collect the data. As a result of the research, the environment in which the student is located, the advantages of self-confidence and time saving for the student, the advantages of the teacher for saving time and reinforcing the technology-based teaching, the advantages for the parents to follow the student's participation in the course and contributing to their motivation, the opportunity to watch the student's repetition and benefit from different learning environments are the advantages of the system. they have defined. The high level of stress and anxiety and negative thoughts of the parents and the problems arising from the computer, internet, image, and sound quality were also defined as disadvantages.

J. Labоha. Tekst wypowiedź diskurs w procesie komunikacji językowej

Author(s): Russelina Nicolova / Language(s): Bulgarian Issue: 2/2010

Review of: J. Labоha. Text discurs utterance in the process of linguistic communication. Krakow, Jagieloft University Publishing House, 2008. 207 pp.

За отношенията между езикова компетентност и езиковедска компетентност

Author(s): Kiril Dimchev / Language(s): Bulgarian Issue: 1/2007

Zd. Hladka a kol. Čeština v současné soukromé korespondenci. Dopisy, e-maily, SMS

Author(s): Lyudmila Ukhlyrzhova / Language(s): Bulgarian Issue: 1/2007

Review of: Zd. Hladka et al. Czech in current private correspondence. Letters, e-mails, SMS. Brno, Masaryk University, 2005.

M. Czerwinski. Język, ideologia, naród. Polityka językowa w Chorwacji a język mediów.

Author(s): Iskra Likomanova / Language(s): Bulgarian Issue: 1/2007

Review of: M. Czerwinski. Language, ideology, nation. The language policy in Croatia and the language of the media. Krakow, Scriptum, 2005. 289 стр.

Проблемы функционирования языка в разных сферах речевой коммуникации (к 80-летию профессора М. Н. Кожиной).

Author(s): Ekaterina Solntseva-Nakova / Language(s): Bulgarian Issue: 2/2006

Review of: Проблемы функционирования языка в разных сферах речевой коммуникации (к 80-летию профессора М. Н. Кожиной). Материалы Международной научной конференции (Пермь, 5-7 октября 2005 г.). Пермь, 2005. 350 р.

Международная научная конференция (Пермь, 5-7 октября 2005)

Author(s): M.P. Kotyurova,E. A. Bazhenova / Language(s): Bulgarian Issue: 1/2006

Place: Perm; Date: October 5-7, 2005.

Intercultural Discourse and Communication: The Essential Readings (eds. Scott E Kiesling & Christina Bratt Paulston).

Author(s): Maria Georgieva / Language(s): Bulgarian Issue: 1/2006

Review of: Intercultural Discourse and Communication: The Essential Readings (eds. Scott E Kiesling & Christina Bratt Paulston). Oxford, Blackwell Publishing, 2005. 330 p.

In the web of metaphors

Author(s): Marek Kaźmierczak / Language(s): English Issue: 26/2021

A review of Miłosz Babecki’s monograph Metaforyka polskich gier przeglądarkowych. Konteksty – porównania – analizy (Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie, Olsztyn 2020, pp. 340) contains some positive remarks concerning theoretical foundations of the work as well as its interesting interpretations. The reviewer points out that the author of the monograph could have devoted more space to network features relevant for the functioning of browser games. The review is concluded with a positive assessment of the monograph.

Intymna historia humanistyki

Author(s): Artur Hellich / Language(s): Polish Issue: 1/2022

The author investigates the sources of thinking which leads to opposing the theoretical and the autobiographical or literary texts written by the scholars. Citing selected examples of the contemporary autobiographies of Polish academics, he outlines the intimate history of the humanities’ concept, based on the broad utilization of autobiographical texts when considering the whole work of each scholar. The main goal of this project is to supplement the history of humanities with the personal perspective of female and male researchers.

Umiejscawianie nauki (o literaturze)

Author(s): Adela Kobelska / Language(s): Polish Issue: 1/2022

Pointing that geographical context of scientific knowledge development is still insufficiently recognized, the author tries to establish a method of placing (literary) science with a use of (auto) biographical factors and cultural history approach. The University of Poznan Polonists’ Circle from the twenties and thirties of the XX century serves as an exemplary research object for analysis designed in that manner.

Co warto widzieć na pierwszy rzut oka? Zarys praktyki dydaktycznej Franciszki Themerson w latach 1963–1968

Author(s): Honorata Sroka / Language(s): Polish Issue: 1/2022

In the article I concern a period of Franciszka Themerson’s life when she was a lecturer at two academies in Great Britain: Wimbledon School of Art (1963–1968) and Bath Academy of Art (1967–1968). I display a didactical practice of the painter, putting attention on material outputs of collaborations – the selected issue of magazine “It’s”. The aim of analysis of publishing experiments made by Themerson together with her students is to show relations between artistic, editional and didactical practices of this vanguard artist.

Dlaczego (auto)biografie? Literatura dokumentu osobistego kiedyś i dziś

Author(s): Anna Pekaniec / Language(s): Polish Issue: 1/2022

This text is a review of selected ways of defining autobiography and biography, showing the specificity of each genre of personal writing, as well as indicating points of contact and exposing mutual dependencies. The (auto)biographical theories of e.g. Małgorzata Czermińska, Phillipe Lejeune, George Mish combined with theoretical approaches to biography by Jerzy Jarniewicz, Lucyna Marzec, Michał Paweł Markowski, complemented by a gender component, not omitting also the specificity of letters as a genre more strongly related to autobiography than biography, served to indicate the reasons for the permanent attractiveness of personal document literature. Moreover, by taking into account narrative theories of identity, an attempt was made to reconstruct possible constructions of the (autobiographical) subject. The whole article (in an extended version) was delivered as an inaugural lecture during the opening of the Biography and Autobiography Research Workshop at the Faculty of Polish Studies of the Jagiellonian University.

Éducation et écologie intégrale. Le rôle de la famille, de la spiritualité et de l’université

Author(s): Martín Carbajo-Núñez / Language(s): French Issue: 21/2020

This article asserts the need for education in order to move towards integral ecology and studies the role that the family, the spirituality and the university can play in this formative task. The family has the primary right to educate and it is indeed the most important school. The spirituality «can motivate us to a more passionate concern for the protection of our world». The university must also play an important role, harmoniously integrating learning and social service, rather than reducing itself to a merely instrumental and transmitting function. Thus, a new relational paradigm will be possible, one that fosters family relationshipsand a holistic vision of reality. This urgent need has also been highlighted by the current Covid-19 pandemic.

Journeys to Parallel Worlds

Author(s): Robo Kočan / Language(s): English Issue: 2/2022

The portfolio of the visual artist and photographer Robo Kočan, who is based in Poprad, Slovakia, presents a selection of his artwork. He belongs to the prominent representatives of the second new wave of Slovak photographers, who in the 1990s intervened strongly not only in the Slovak but also in the Central European art space, especially through their multimedia approach to photography and new techniques in staged photography. His body of work is focused on mixed-media (issues of identity, family history and racial unity) and staged photography (luminography, scenography, additional painting into the image). Topics of night, fairy-tale fantasies, pre-staged compositions, large scale images and limited editions of prints brought this artist international recognition with many opportunities for artists-in-residence and other creative programs. In his work Robo Kočan combines a variety of aesthetic approaches in a rare ratio; the systematic method with an unceasing need to discover the novel, technical excellence with poetry, and an entertaining playfulness in combination with dark journeys into our unconscious. His photographic series reflect both his need and ability to employ reality as a backdrop for the creation of his fantasies. Through his art Kočan doesn’t aim to escape from reality but to broaden the perception and deepen the awareness of elements hidden beneath the surface of everyday life. His artistic work is characterised by a systematic review of photography as a medium and an exploration of the possibilities of its extension. Robo Kočan has the ability to “see the anticipated”. The anticipated and wanted, buried deeply in the subconsciousness, which transports us through the “lines of light”" of his photographs by means of an inconsiderate – ironic, but also poetic, to a childish playful view of the world. Robo Kočan connects parallel worlds. He balances the noise of the city with the silence of nature, he casts doubt on reality through fiction, and draws light into darkness. He often travels, travelling around for meditation and the diversity of other countries and cultures, in order to add perceptions and emotions into his photographic images. For him, photography has never been an authoritative documentary tool, but a storyteller, a medium that can reveal the imperceptible layers of everyday life, his reality, which, for a moment, can also be ours.

Visual Aesthetics of the Digital Media

Author(s): Svitlana Merkulova,Svitlana Pryshchenko / Language(s): English Issue: 2/2022

The article presents the results of study stylistics and visual imagery of new communications – digital media. The relevance of the topic lies in the growing use of computer technologies in visual communications: media design, web design and advertising. Multimedia as a fundamentally new type of communication has acquired its own senses, meanings and images. Therefore, the value of the study lies in the theoretical generalization of web graphics development outlook from visual aesthetics perspectives. A number of scientific methods, such as system-structural, sociocultural, axiological and comparative were used to achieve this goal. The authors emphasize that advertising information must have metaphorical language, attractiveness, concise and clear declarations of product or service characteristics, authentic composition, non-standard perspective, contrast and a harmonious colour scheme to ensure the functionality of each message promoting a particular idea. It is emphasized that any electronic product (website, animation project, commercial, Internet banner, presentation) is the result of the implementation of creative, technological and organizational components of design activities to meet public information needs. The obtained scientific results deepen the idea of graphics, generalize its communicative and artistic-aesthetic aspects and enable defining new ways of visual art at the conceptual and prognostic levels.

Narrative as an Element of Podcast Production: The Case Study of Nezhasínaj!

Author(s): Patrik Kolenčík,Zora Hudíková / Language(s): English Issue: 2/2022

The podcast has discovered its own listeners over the past few years and has naturally integrated itself into their daily lives. Its remarkable growth is also resonating in professional and scholarly circles, where attempts are being made to define it and integrate it into mass media theories. The diverse range of genres and means of expression offered by the podcast as a medium has (in terms of the means of communication used) overlaps (in terms of the medium) mainly with radio, but also with television production, and in terms of the broader division of genres mainly with journalism and also with news and fiction genres. The common denominator of all the forms of content presentation mentioned above is the frequent presence of a narrative, which makes the media work attractive and, as we will point out in the article, comprehensible. The principle of narrative as a means of communicating their content has been adopted by podcast creators from other media forms, which may result in the fact that on some podcast platforms a separate category of content division - Stories - is emerging. In the present study, we will highlight how a story can be built in podcast production, and what are the means of building a story in a podcast.