Logistyczna obsługa klienta a wizerunek przedsiębiorstwa
Logistics Customer Service in Business Image

Summary/Abstract: At the age of digitalization for companies operating in a virtual environment, logistics customer service becomes a priority in the process of managing the image of the company. Rising customer expectations combined with the access to a diverse range of products make the customer service a weapon in the fight against the competition. Especially for companies operating online, customer service determines their position and image on the market. Components such as instant communication, analysis of preferences, customization of the offer and customer care are the highlighted and expected tools. Unique benefits and customer relationships are the basis for strategy development. This material has been devoted to the problems of the key issues with the process of logistics customer service in the process of managing the image of the company.

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