Budowanie przewagi konkurencyjnej – studium przypadku firmy Solaris Bus&Coach SA
Building a competitive advantage – a case study of Solaris Bus & Coach company
Author(s): Jarosław IgnacySubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: dilemmas of development; competitive advantage; strategy of business development; strategic choices; development strategy
Summary/Abstract: During the development stages the companies are forced to make choices in all sorts of conditions, restrictions, pressures and opportunities. One of the fundamental areas of strategic choices is to define the competitive advantage. From the perspective of the company’s ability to develop an essential skill is a constant search for answers to the question what the company does better than its competitors. The article attempts to analyze the sources, elements and methods of obtaining and maintaining competitive advantage on the example of Solaris Bus & Coach company.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 260
- Page Range: 116-125
- Page Count: 10
- Language: Polish