METODE DE STABILIRE A PREŢURILOR ÎN ÎNTREPRINDERILE MICI ŞI MIJLOCII
METHODS TO ESTABLISH PRICES IN SMALL AND MEDIUM ENTREPRISES

Summary/Abstract: Price is one of the key elements in a winning marketing mix. This paper presents the most important price methods used by small and medium enterprises. The purpose of the study was to identify the most important price strategies used in small and medium enterprises from Maramures County. The research was based on a questionnaire and was conducted on a sample of 295 small and medium enterprises, from Maramures County. The recommendation are: in order to become competitive is not enough to determine the price using price competitors strategies or customer demand strategies; the small and medium enterprises did not use enough cost management while determining the price for their products and services; in price determination of small and medium enterprises, there are some important price factors, such us: costs, price competitors and customer demand.

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