THE MARKETING HUMAN RESOURCES IN SMALL AND MEDIUM ENTERPRISES
THE MARKETING HUMAN RESOURCES IN SMALL AND MEDIUM ENTERPRISES

Summary/Abstract: The paper presents a study on human resources in small and medium-sized enterprises in Maramures county, in the field of marketing. The study was made on a sample of 205 SMEs from Maramures. With this study it is wanted to get an answer to the question “Are the small and medium sized enterprises in Maramures county using qualified persons in marketing? The research method used was the market investigation, made with the specific tool - questionnaire. After processing and analysis the results are: only 40,49% of the 205 small and medium sized analised enterprises have a qualified staff in marketing. This explains the weak results in sales field and the problems in reaching their objectives. The conclusion is the necessity and the importance of working with qualified staff in marketing, not only in big companies, but also in small and medium-sized enterprises. The small and medium enterprises must work with qualified persons in marketing, who know how can find new markets, promote efficient products and analyse the profit of each product.

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