Имидж на университета
The University Image
Author(s): Galya HristozovaSubject(s): Social Sciences, Economy, Education, National Economy, Sociology, Higher Education , Sociology of the arts, business, education, Economic development, Marketing / Advertising, Socio-Economic Research
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: image; university image; components of university image; style; logo; motto
Summary/Abstract: The article explains the concept of “image”. The most important aspects of university image are examined. The structure of the university image is defined and interpreted, including: educational programs, scientific activity, qualifications and international activity, the role and significance of the university rector, etc. The style of the university is also analyzed – logo, motto, visual appearance, etc.
Journal: Стратегии на образователната и научната политика
- Issue Year: 32/2024
- Issue No: 2
- Page Range: 190-202
- Page Count: 13
- Language: Bulgarian
- Content File-PDF
