ORGANIZATIONAL IMAGE PROMOTING DURING CRISIS SITUATIONS Cover Image

ORGANIZATIONAL IMAGE PROMOTING DURING CRISIS SITUATIONS
ORGANIZATIONAL IMAGE PROMOTING DURING CRISIS SITUATIONS

Author(s): Oliver Constantin Pricop, Teodora Alexandra Ruginosu
Subject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: internal image; external image; promotional communication type; communication type reputational; relational communication type; crisis of image; continuous communication.

Summary/Abstract: At a time of crisis the organizational image is an active with high degree of perish in the absence of concrete and constant measures. Promoting inside and outside the organization a positive image is no longer just a problem of increasing the market share or the company’s notoriety, but a problem of survival. Promoting the image must consider a proper management of funds allocated on certain media of information, concerning their level of informational penetration and the ability to distinguish the message.

  • Issue Year: 19/2009
  • Issue No: 2
  • Page Range: 509-514
  • Page Count: 6
  • Language: Romanian
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