THE ECONOMICAL CRISIS IMPACT ON THE MARKETING BUDGET
THE ECONOMICAL CRISIS IMPACT ON THE MARKETING BUDGET

Summary/Abstract: The economic crisis forces the companies to cut costs in order to save more money and use the liquidities in the best manner possibly. Marketing tends to be the first victim of the budget cut. In reality, marketing is the activity that sells the companies products, and by cutting the resources of the advertisement, the incomes will reduce. The organizations that don’t have the guts and the aggressiveness necessary in times of recession will have to endure the consequences. They will loose customers, will lose market quotation and will be on the edge of bankruptcy. Charles Darwin said: “It is not the strong, nor the intelligent who survive, but those who are quickest to adapt.” Therefore, in order to survive in the times of economical crisis invest in something that will offer you a better position on the market: invest in marketing. Those who see marketing as a spending not as an investment, are condemned to failure.

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