E-organizer as the modern dedicated coaching tool supporting knowledge diffusion in the beauty services sector
E-organizer as the modern dedicated coaching tool supporting knowledge diffusion in the beauty services sector

Summary/Abstract: The article objective is to present dedicated coaching, as the tool for knowledge catalysis, aimed at knowledge diffusion acceleration in customer service, as well as demonstrate an exceptional tool in the form of an electronic device called e-organizer. The article discusses dedicated coaching concept and functional attributes of a tool accelerating knowledge diffusion in a customer service process (by means of coaching idea implementation), using eorganizer, its application models and implementation opportunities in a beauty parlour functioning. In order to illustrate its practical application, the beauty services sector was selected, since at present it is one of the fastest developing sectors in Polish economy. Challenges of this particularly competitive market impose on beauty parlour managers the need to search for new solutions resulting in an increase of customers’ interest in their offer.

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