Budowanie wspólnoty na rzecz społecznie odpowiedzialnego przedsiębiorstwa
Building the coalition for Corporate Social Responsibility

Summary/Abstract: Corporate Social Responsibility can have a strategic dimension. It can be a resource which is used by an enterprise in order to build the competitive advantage on the market. The realisation of this task is possible through “building-in” of CSR in the process of formulating and implementing strategy. Establishing the coalition for CSR can contribute to this. The base for the coalition should be co-operation between political, economic and social stakeholders. The best way to support that aproach are programmes and projects which promote CSR principles among entrepreneurs.

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