Value exchange in CSR strategy
Value exchange in CSR strategy

Summary/Abstract: The special character of the processes of value exchange in transactions from the area of corporate social responsibility was exhibited. Three aspects of strategic thinking in CSR like co-creation; sharing and capturing value were described and analyzed. Attention was paid to the role and place in these processes of the so-called social currencies; which were characterized in detail with regard to the integrated model of corporate social involvement. In connection with the above; reference was made to price strategies that are based on the value formula. The usability of the analyzed strategies was verified. The findings of authors’ own research were presented: the research was conducted on the perception of the role of prices expressed in cash currency in practice of operations of a company to pursue CSR goals.

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