Možnosti komunikace s veřejností – námět pro českou politiku
Possibilities of Communication with Public – Subject for Czech Political Scene

Summary/Abstract: WHEN CREATING THE PFD SOME TABLES WERE NOT IINTEGRATED CORRECTLY. WE APOLOGIZE FOR SUCH INCONVENIENCE Public support and trust are important for the function of democratic institutions with political mission. In spite of taking exceptions to the political scene the Czech public expressed strong satisfaction with contemporary reforms as compared with the other central European transform societies. However, considering the rising opinion that the citizens’ interests are not the politicians’ priority and that the public has no opportunity to influence the political life in the country there is a danger of further reformation steps support loss. The tension between the Czech public and its political representation could be reduced by an effective use of political marketing methods and especially the political communication including its electronic form as a part of them. The ideal communication form is a two-way partner dialogue, which leads to finding conclusions acceptable for all sides.

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