Rola platform internetowych w działaniach promocyjnych jednostek terytorialnych w zakresie turystyki
Role of internet platforms in promotion activities of territorial units in the area of tourism

Summary/Abstract: Technological advances, particularly in the field of communication, have influenced the functioning of various stakeholders, including local government units. Activities in the classic promotion area are not enough to reach stakeholders, particularly in the context of attracting the attention of tourists. According to Central Statistical Office research 90% of companies and 70.5% of households in Poland in 2012 had access to Internet, which is related to the specific needs realized in network. Territorial units with selected e-promotion tools can exist in Internet with: the official website, thematic platforms and social networking portals. The article is intended to indicate the growing importance of Internet especially in the promotional activities of municipalities in the field of tourism.

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