Kreowanie wizerunku turystycznego za pomocą internetu na przykładzie wybranych miast Polski
Image consulting tourism through the internet on the example of same Polish cities
Author(s): Katarzyna OrfinSubject(s): Media studies, Marketing / Advertising, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article is aimed to showing developing Internet’s forms of the promotion. Process of creating the image of the cities in Poland, has started to be essential way of tourist’s interesting. In the article the author focused on new form of Internet’s promotion, which is The Virtual Walk example. Popularity of image creating with described form is higher in the most of major cities in Poland.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 27
- Page Range: 325-334
- Page Count: 10
- Language: Polish