Działania promocyjne w kreowaniu wizerunku produktu turystycznego w świetle dokumentów strategicznych gmin województwa zachodniopomorskiego
Promotional activities in creating the tourist product’s image presented in the West Pomeranian Voivodeship municipalities’ strategic documents

Summary/Abstract: Local government units have an objective to develop, i.e. positive quantitative and qualitative (including economic and social) changes in the area. Through specific instruments, e.g. strategies, it is possible to manage the organization, as well as the economic space in which one can specify, among others, local development strategies. Municipalities in the West Pomeranian Voivodeship have a variety of strategic documents in which to a lesser or greater extent there are provisions for the development of tourism in the area. The purpose of this article is to determine the place in strategic documents − the issues of promotion instruments focused on the image of areas creating. Through the literature analysis and the result of surveys in the municipalities in the West Pomeranian Voivodeship the author tried to indicate that entities took the promotional activities in a strategic way or not. Selected communities strategic documents will be an example of the promotion of tourist product, placed in their structure.

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