Marketing Budget in Romanian Small and Medium-Sized Enterprises
Marketing Budget in Romanian Small and Medium-Sized Enterprises

Summary/Abstract: The paper focused on importance and benefits involved by working with marketing budget. From the studies and observations made at the beginning of 2009, in Maramures County, one may observe that the number of small and medium-sized enterprises in Maramures county that have drawn and are utilising, at the beginning of 2009 a marketing budget is insufficient, being less than a half. Taking into account the importance of this working tool in managerial activity, namely the budget, the number of small and medium-sized enterprises who use a marketing budget in their activity should be by far greater. This result can sometimes explain the incertitude that hover above the small and mediumsized enterprises concerning their activities in the future

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