Zjawisko dysonansu i konsonansu poznawczego w zachowaniach konsumentów produktu turystycznego – wprowadzenie do zagadnienia
The phenomenon of cognitive dissonance and consonance in the behavior of tourism product consumers – introduction to the issue

Summary/Abstract: The article discusses the theory of cognitive dissonance of L. Festinger and cites experiments confirming the basic cognitive dissonance in the behavior of tourism product consumer. The paper explains the selected issues of social psychology in the process of decision-making by tourists. It also discusses both the elements of the theory of the relationship definitions (dissonance, consonance and independence) and addresses the issues of sustainability and reduction of cognitive dissonance in the context of tourist product consumer behavior.

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