Strategiczna Karta Wyników w zarządzaniu obiektami hotelarskimi
The Balanced Scorecard in Hotel Managment
Author(s): Mateusz Naramski, Krzysztof Herman, Adam SzromekSubject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: Balanced Scorecard; tourism; hospitality industry
Summary/Abstract: The paper presents a concept for the application of Balanced Scorecard in hotel management processes. The paper also introduces the characteristics of BSC: its genesis, perspectives and measurers used within this tool. Further the authors discuss the impact of characteristic features of the hotel industry and touristic product, which have to be taken into account when creating a BSC for a hotel.
Journal: Ekonomiczne Problemy Turystyki
- Issue Year: 34/2016
- Issue No: 2
- Page Range: 131-141
- Page Count: 11
- Language: Polish