Paradoks eksploracji i eksploatacji – ambidexterity w zarządzaniu strategicznym
Exploration and exploitation paradox: ambidexterity in strategic management

Summary/Abstract: The paper explains differences between exploration and exploitation processes; identifies how a balance between them is achieved and presents the results of ambidexterity from the perspective of selected problems of strategic management; including strategic orientation; process of strategy creation and implementation; product-market choices; achieving a sustainable or temporary competitive advantage and strategic flexibility.

• Details
• Contents