WPŁYW WEJŚCIA NOWEGO PODMIOTU DO LUBELSKIEGO SEKTORA CENTRÓW HANDLOWYCH NA SPOSÓB POSTRZEGANIA AKTUALNYCH GRACZY RYNKOWYCH
THE IMPACT OF THE ENTRY OF A NEW COMPANY TO THE LUBLIN SHOPPING CENTERS SECTOR ON THE PERCEPTION OF CURRENT MARKET PLAYERS
Author(s): Łukasz SkowronSubject(s): Economy, Psychology, Micro-Economics, Behaviorism, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: customer satisfaction; shopping centers; path relation analysis; competition;
Summary/Abstract: The paper presents the author's own research results describing the process of shaping satisfaction of customers of Lublin shopping centers. The research was conducted on the group of over 2000 customers in two research periods (2013 and 2014; approximately 1000 customers in every reporting period). Because of the new market player appearance in the discussed sector the intensification of competition occurred in the interval between performed examinations (that increased the number of the big shopping centers from 3 to 4 in the discussed city). Thanks to conducted analyses it was possible to demonstrate how the appearance of the new market entity influences the prospective customers’ perception of the evaluation of individual functioning aspects of discussed centers as well as the of the overall process of shaping their satisfaction and loyalty.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 39
- Page Range: 245-255
- Page Count: 11
- Language: Polish