Determinanty wyboru komputera przenośnego w aspekcie cech socjodemograficznych wśród licealistów i studentów
The mobile computers’ choice determinants in the light of the socio-demographic characteristic among the students and secondary school pupils

Summary/Abstract: The main aim of the paper is to present the results of the primary research concerning buying preferences in the field of the mobile computer sector among students and secondary school pupils from Lublin city and its area. Mobile computers sector is a dynamically growing segment of the IT market. The paper shows that consumer expectations are changing essentially together with their age and level of education. Companies which produce laptops must be able to deliver more diverse and on the same hand customized computers to the specific group of consumers in order to be able to fulfill their expectations and needs.

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