Rola wydarzeń w kształtowaniu wizerunku miasta
The role of events in city image creating

Summary/Abstract: Events, more and more frequently, become the subject matter of research in the context of their role in building competitive advantage of a certain area and creating its image. The study presents the review of literature related to events and a location image in order to explain their core concept as well as relations between them. The utilitarian goal, referring to the assessment of events influencing a location image shaping in the perception of addressees, based on the example of Wrocław, was also defined. Critical analysis method, case study and surveys were applied in the process of solving the research problem. The conducted analysis indicates an occurring relation between events and an image. Additionally, it was observed that the widespread belief about only positive influence of events on a city image is not confirmed in practice.

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