Model biznesu organizacji, Studium Grupy Hotelowej Orbis
The business model of organization. Case study of Orbis Hotel Group

Summary/Abstract: In the conditions of high variability of hotel enterprises’ business environment, it is necessary to make changes in the way ofrunning business. The research on business models results in better understanding of the mechanisms related to the functioningof economic entities. The purpose of the article is to characterize the business model of The Orbis Hotel Group in a historicalperspective. In order to achieve it the case study method was used. The research results allowed us to determine the businessmodel configuration in terms of four components (customer segments, customer value, key activities and key resources), identifyingthree sub-periods in the adopted research timeframe: 1991–2000, 2001–2007 and 2008–2015, in which The Orbis HotelGroup used various types of a business model (creating a standard and its development, a pyramid of products and solving clients’problems), which proves its variability over time.

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