GEÇMİŞTEN GÜNÜMÜZE RESİM SANATI VE REKLAM İLİŞKİSİ
PAINTING ART AND ADVERTISING RELATIONSHIP FROM PAST TO PRESENT

Summary/Abstract: With the rapidly evolving technology of the 20th century, advertising has become more functional and more accessible to every field. The relationship between advertising and art continues to increase. After the examination of modern art with technology, the artwork needed to introduce and accept itself in domestic and foreign markets. Societies unaware of each other have laid the foundations for a universal understanding of art, through the emergence of international boundaries and communication through technological possibilities. With this understanding, the artwork has become more meta and lost its glory in aesthetic context, but it has gained the ability to reach wide masses in a competitive environment thanks to advertising. While advertising is the medium of communication in which the primacy created the capitalist order in its own internal dynamics, it later increased its power of influence and visibility by making use of the awareness of art. While the distinctive features of advertising and art are more evident and visible in modern art, these distinctive features, which are evident in modern art, have gradually begun to resemble each other and become obscure. In this study, literature and archive scanning were used as descriptive analysis methods to determine and interpret the relationship between the daily advertising and painting art from the past. In addition, this research has been compiled with an integrated method, including examples of the relationship between contemporary art and advertisements that benefit from different disciplines. It seems that there is a close association of art and commercial in the examination made. In today's art trends, from the birth to the consumption of the art work, it can be said that the advertisement has an important place. Even today, it is much harder to determine what is art and what is advertised.

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