ŞİRKETLERİN SANATA ETKİLERİ
THE EFFECTS OF COMPANIES ON THE ART

Summary/Abstract: In this article, it’s aimed to examine the effects of companies on art. Sub-objectives; how the effects of the companies in the interest and orientation to art in our country, how they affect the ways of thinking in the process of artistic creation, why companies create cultural capital, whether or not the culture of consumption can be steered by the art education, if could how this steering might be. The qualitative data collection technique and the semi-structured interview were used in the study. Four open-ended questions were directed to ten artists - academicians and the answers were evaluated via using the theme analysis method. According to the opinions of the participants; creating cultural capital by companies in the era of globalization is for gaining prestige, tax immunity, institutionalization, advertising and material profit. The huge majority of artists - academicians (9/10) consider it suitable - necessary to take advantage of tax immunity or reduction for the companies. In addition, the participants thought that consumption culture might be directed via art education. While the companies support the art - artist through their curators, they act selectively in line with their own preferences and try to direct the artist and the participants who do not approve such policy. The views of the participants vary in the context of how the companies influence the way that artists think in the process of artistic creation. While the relationship and support to be carried out without mandating the thinking styles of the artists is approved, the opinions of the companies should be coincided with the art needs of the society. According to the results of the responses, companies are expected to act with the responsibility of being open, transparent and accountable in democratic societies.

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