Znaczenie monitoringu w kształtowaniu regionalnych produktów sieciowych w turystyce
The Importance of Monitoring in Shaping Regional Networking Products in Tourism

Summary/Abstract: Knowledge of the market is today the basis for the success of many entrepreneurs. Also in regional terms, it becomes extremely important. A tourist is a specific customer who usually chooses a destination first and then only a range of services necessary to meet the needs. Therefore, for every entrepreneur serving a tourist, a broad knowledge of the regional market is particularly important. The shaping of regional networking tourist products requires a special interdisciplinary approach in the field of development policy, its programming and planning, taking into account economic, spatial and administrative aspects. The objective of the paper is to show the complexity of the problem of collecting and verifying market information in the development of regional networking products in tourism. An important aspect is the presentation of the problem on the part of the entities shaping such products. The paper is based on an analysis of the subject literature and on a survey carried out among the creators of the region's tourist offer on the example of the Pomorskie Voivodeship.

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