Reflexii asupra fiinţei identitare
The Reflections on the Identity Being

Summary/Abstract: The Reflections on the Identity Being. Being us is a matter of social construct according with the late modernity, like all types of social objects (most of them with a lot of history behind and some ancient roots) which become "new" over the night, the reconstruction of those is the end of the millennium policy. If this is the story, I wonder what it will happen with issues like nation, identity, roots, connection with ancestors etc. in this context. The answer is that only things that really count are in strict dependence with our possibilities to "sell" those things. When we speak about that we must change our way of thinking about national values and see it in another perspective. In an era of mass-consumption "hard-stuff" like those we have mentioned can be putted on the market. Words like territorial marketing, virtual rurality, selling identity are more present than ever in the latest years in literature. So, the debate in ontologically terms (which one was first in this land and who was the second) become one in which the management of images (or social representations) and the modalities of making our images more credible than others is the scope. This paper centered on rural space from Apuseni Mountains wants to re-create the image of a rustic landscape and the feeling of communities in order to follow and match with the criterions of making a good product in the sense that I have presented in the last sentence.

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