The use of cultural institutions in tourism as an incentive for local development - the case of National Museum in Wroclaw
The use of cultural institutions in tourism as an incentive for local development - the case of National Museum in Wroclaw

Summary/Abstract: The purpose of writing the article was to indicate the possibility of using a cultural institution on the tourism market as an incentive for local development and to evaluate the selected cultural institution from the perspective of a creative entity. The National Museum in Wroclaw (NM) was selected for the study. The analysis of Polish and foreign subject literature, as well as the secondary sources from the selected cultural institution, was used as the research method. In addition, the data collected during free-form interviews with the management of the analyzed entity were also used. A synthesis, which allowed developing the authors’ own characteristics of the museum as a creative entity, was also applied. Among them, special attention was paid to the entity’s website activity. The research results presented in the article indicate that NM meets the criteria of the creative sector entity and thus acts as an incentive for local development. However, its development as a creative institution encounters barriers, primarily of legal, financial and political nature.

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