Quality of Branded Tourist Products in the Opinion of Entrepreneurs and Tourists
Quality of Branded Tourist Products in the Opinion of Entrepreneurs and Tourists

Summary/Abstract: The aim of this paper is an attempt to show the importance of quality in the development of branded tourist products. First, the issue of branded products and the nature of these products quality based on the respective literature have been presented. Then,the attempt was made to present the opinions of the entrepreneurs and tourists on the importance of quality and its elements in tourist products development and their brands. This paper was based on the author’s own research. The aim of the research was to enable finding answers to the following questions: What is the perception of quality in branded products in tourism in terms of entrepreneurs and tourists? What is the significance of individual quality attributes in shaping the brand of tourism products? A tourist product may be perceived differently by the offerors and the users. The product brand (and its attributes) meets specific functions and is consciously shaped by businesses and companies, yet it is the consumers who confirm its efficiency. The author has undertaken the attempt to examine the way both groups (entrepreneurs and tourists) perceive the processes of branded tourist products shaping and which elements of the quality affect the product brands as seen by the tourists and entrepreneurs. The examination was carried out with the use of a questionnaire. The survey results allow to conclude that there are substantial differences in perceiving the issue of the quality of branded tourist products by the questioned persons in both groups. Both studied groups, i.e. the tourists and entrepreneurs pointed to the role the quality plays in the tourist product brand shaping.

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