The Membership of Bulgaria in the European Union: Fourteen Years Later
The Membership of Bulgaria in the European Union: Fourteen Years Later
Volume 2. Papers presented in English language. Twentieth Scientific Conference, 15 October 2021, UNWE – Sofia, Big conference room
Contributor(s): Svetla Boneva (Editor), Vasil Petkov (Editor), Vesselina Dimitrova (Editor), Kaloyan Simeonov (Editor), Alexander Hristov (Editor), Dobroslav Emilov Mollov (Editor), Georgi Marinov (Editor), Silvia Kirova (Editor), Elif Dağdemir Uçkan (Editor), Mirko Tripunoski (Editor), Duško Dimitrijević (Editor), Silvana Jovcheska (Editor)
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, National Economy, Supranational / Global Economy, Business Economy / Management, Energy and Environmental Studies, Sociology, Security and defense, Health and medicine and law, Financial Markets, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research, Geopolitics, Transport / Logistics
ISSN: 2815-2727
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: European Union; Bulgaria; EU Development; EU Policy; International Economics; European Integration; Innovations; Cohesion; Sustainability; Energy; Decarbonization; Marketing; Business; Trade; Single Market; Common Agricultural Policy
Summary/Abstract: The Membership of Bulgaria in the European Union: Fourteen Years Later. Volume 2 – Papers Presented in English Language includes academic contributions made during the International scientific conference organized by International Economic Relations and Business Department at the University of National and World Economy was held for 20th time (14th since Bulgaria's accession to the European Union). Traditionally, it is dedicated to the Bulgarian membership in the European Union as well as the development of various aspects of the EU – policies, economy, circular economy, single market, banking, decarbonization, internal market, trade, marketing, innovations, technology, etc.
- Page Count: 206
- Publication Year: 2022
- Language: English
Competitive Advantages of Foreign Firms on the Japanese Market
Competitive Advantages of Foreign Firms on the Japanese Market
(Competitive Advantages of Foreign Firms on the Japanese Market)
- Author(s):Antoaneta Daneshka
- Language:English
- Subject(s):Economy, Supranational / Global Economy
- Page Range:5-22
- No. of Pages:18
- Keywords:International Business; Entry Strategy; National Culture; Comparative Management; Intercultural Competence
- Summary/Abstract:The aim of the paper is to encourage companies to critically consider the opportunities, challenges and approaches for entering the Japanese market. It is a conceptual paper, based on literature review, observation, and analytical reasoning. Although Japan is facing daunting economic and demographic challenges, the country avails of and builds on a remarkable set of advantages. Companies should carefully take stock of their resources and reflect how to use them in view of the peculiarities of the Japanese environment. Intercultural competence – at a company, team, and individual level, is a critical success factor for foreign firms, aspiring to enter and operate on the Japanese market. The paper offers some directions about the potential of the Japanese market and also serves as an impetus for specific actions to be undertaken by interested parties.
Opportunities for the Circular Economy in COVID-19 Times – The Example in Plastic Waste Management
Opportunities for the Circular Economy in COVID-19 Times – The Example in Plastic Waste Management
(Opportunities for the Circular Economy in COVID-19 Times – The Example in Plastic Waste Management)
- Author(s):Teodoro Gallucci, Vesselina Dimitrova
- Language:English
- Subject(s):Economy, Energy and Environmental Studies
- Page Range:23-35
- No. of Pages:13
- Keywords:Circular Economy; Plastics; Waste Management; Sustainability
- Summary/Abstract:COVID-19 has serious consequences for the global sustainable policy. Scientists have yet to assess the long-term impact of COVID-19. In the short term, however, some directions are already emerging. Global plans for the accelerated introduction of the principles of circular economy are becoming now inevitable. One of the crucial areas of research during COVID-19 is waste management, especially the efficient decisions for plastics use and plastic waste mitigation. If plastic waste management is not effective, the generation of plastics wastes will enormously increase in the next decades. The paper reviews how the adoption of circular strategies for plastic waste management created opportunities both from an economic and environmental point of view during COVID-19 period. The methods used include literature review analyses and personal reflection on the role of circular economy as a change driver in plastic waste management.
Special Features of Human Resource Management in Business Organizations During COVID-19 Pandemic
Special Features of Human Resource Management in Business Organizations During COVID-19 Pandemic
(Special Features of Human Resource Management in Business Organizations During COVID-19 Pandemic)
- Author(s):Kiril Dimitrov
- Language:English
- Subject(s):Economy, Human Resources in Economy
- Page Range:36-50
- No. of Pages:15
- Keywords:Human Resource Management; Human Capital; Employee Engagement
- Summary/Abstract:This article outlines several emerging features of human resource management, revealed by the identified human resource management (HRM) initiatives and practices, implemented in the contemporary leading business organizations under the conditions of COVID -19. The performed literature review presents the main current challenges, confronting companies and several emerging important characteristics of the HRM strategy. The system perspective is applied to identify some deeper changes that have been undertaken within certain critical HRM components for successfully surviving and thriving business organizations as recruitment and selection, training and development, compensation and benefits, work-life balance and teamwork. Based on the accumulated qualitative data, special features of HRM that emerge during the COVID -19 crisis are grounded.
The Need of Trade Finance
The Need of Trade Finance
(The Need of Trade Finance)
- Author(s):Vessela Todorova
- Language:English
- Subject(s):Economy, Supranational / Global Economy, Financial Markets
- Page Range:51-63
- No. of Pages:13
- Keywords:Trade Finance; Documentary Credit; Documentary Collection; Cash-in-advance; Open Account
- Summary/Abstract:Trade finance will remain an important component of international financial flows. Historically trade finance has tended to be highly vulnerable in times of crises. Despite the central role played by trade finance, there has been limited analysis of its role in international capital flows, especially during periods of crisis. All institutions and individuals having worked on trade finance have noted the absence of a globally consistent set of statistics. Despite continuous progress regarding guidance, definition and compilation under all institutions most recent statistical manuals, compilation at both national and international levels has been lagging. Twelve years after the Great financial crisis of 2008-2009, the need and the issue of trade finance re-emerged as a matter of urgency.
Artificial Intelligence, Climate Change and Circular Economy: A Bulgarian Perspective
Artificial Intelligence, Climate Change and Circular Economy: A Bulgarian Perspective
(Artificial Intelligence, Climate Change and Circular Economy: A Bulgarian Perspective)
- Author(s):Miroslav Kamdzhalov
- Language:English
- Subject(s):Economy, National Economy
- Page Range:64-72
- No. of Pages:9
- Keywords:Artificial Intelligent; Climate Change; Circular Economy
- Summary/Abstract:Artificial Intelligence (AI) has become a much discussed topic and research field worldwide. It has a wide range of implementations: machine learning, natural language processing, neural networks, automotive driving, medicine, education, etc. Issues such as Climate Change (CC) and Circular Economy (CE) are vital for sustainable development. This article provides an overview of existing research in these areas, analyses and tries to contribute some consideration for AI utilization on environmental issues. It figures out interdependence between AI, CC and CE. The outcome of the study provides some views for Bulgaria.
Origin and Evolution of the Single European Sky
Origin and Evolution of the Single European Sky
(Origin and Evolution of the Single European Sky)
- Author(s):Ekaterina Stefanova
- Language:English
- Subject(s):Economy, Transport / Logistics
- Page Range:73-97
- No. of Pages:25
- Keywords:Aviation Industry; Single European Sky; European Commission; Market for Air Navigation Services; Defragmentation of the Sector; Air Traffic Management, Regulatory Policy of the EU
- Summary/Abstract:The objective of the research is to present the origin and evolution of the Single European Sky initiative and to outline its importance for the European economy and the European aviation industry. The paper defines as its subject and reviews in detail the concept of the Single European Sky, the economic factors that have led to its formation and the European regulatory framework that is comprised of a set of EU-wide rules on Air Traffic Management (ATM) safety, on the provision of ATM services, on airspace management and on interoperability within the network, as well as financial support to the technological modernization programme (the SESAR project). It presents the rulemaking activity of the European Commission in order to deal with the inefficiency of the European Air Traffic Management System due to the fragmented character of international airspace, fragmented into smaller air traffic control centres divided by the national boundaries, effectively limiting integration, interoperability and economies of scale and leading to induced delays, excessive air-traffic control costs and uneconomical flight trajectories. The applied research methodology includes content analysis, analysis of statistical data, historical data, graphics, conclusions, and generalizations. The hypothesis is that the strategic goals of the Single European Sky initiative and its implementation are beneficial for the competitiveness of the European aviation industry, and the common rules and the introduction of a harmonized legislative framework will contribute to improving the efficiencies of air traffic management while accounting for the interests and singularities of all stakeholders in the European aviation value chain.
Brand Foundations and Brand Building Principles in Consumer Products
Brand Foundations and Brand Building Principles in Consumer Products
(Brand Foundations and Brand Building Principles in Consumer Products)
- Author(s):Yavor Karagyozov
- Language:English
- Subject(s):Economy, Marketing / Advertising
- Page Range:98-111
- No. of Pages:14
- Keywords:Brand Architecture; Brand Foundations; Brand Archetypes; Brand Triangle; Portfolio Strategy
- Summary/Abstract:The scientific report aims to explore the fundamental principles in brand building that can support organizations in differentiating meaningfully their consumer products. This study reviews the brand architecture development and setting brand foundations. A part is dedicated to the different archetypes used in the brand architecture, consumer emotional territories and frame of reference. The emphasis is placed on the brand triangle structure used for brand positioning and the top of the triangle – defining brand promise. Interaction between brands in portfolio strategy is also discussed within several phases – Corporate, Global Portfolio and Market Prioritization, Prioritization of Local Market Portfolio, Local Portfolio Management. Author defends the thesis that best-in-class execution of these principles is the key to win vs competition and drive sustainable long-term value creation.
Effects on International Management During COVID-19
Effects on International Management During COVID-19
(Effects on International Management During COVID-19)
- Author(s):Silvana Jovcheska, Stefani Jovcheska
- Language:English
- Subject(s):Economy, Business Economy / Management
- Page Range:112-117
- No. of Pages:6
- Keywords:International Management; Strategies; COVID-19
- Summary/Abstract:Globalization in the world is a process of creating a liberalized and integrated world market of goods and capital, as well as shaping a new international institutional order that serves the development of production, trade and financial transactions on a glob al scale. In the long run, in the conditions of globalization, the market economy cannot function effectively and develop its international competitiveness without conflicts, if the principles of operation of the multinational corporations are not in accordance with the international environment of the management.Human resource management must inevita bly follow the international human resources market. This means continuously exploring the functional characteristics of international management in order to be able to identify potential problems in the international markets of human resources and managerial staff. Personnel recruitment, management, governance and control of multinational corpora tions are functions of international management that shape international personnel policy. The need to develop the strategic functions of human resource management incorporate the values of the cultural and religious characteristics of individual entities in function of the special values of international management as part of the social culture globally. A new reality caused by the COVID-19 pandemic has imposed a new way of managing globally. Companies must transform much of their operations online, and thus manage both domestically and non-internationally.
Europe: Unending Refugee Crisis or Join China to Industrialize Africa
Europe: Unending Refugee Crisis or Join China to Industrialize Africa
(Europe: Unending Refugee Crisis or Join China to Industrialize Africa)
- Author(s):Christopher Lewis
- Language:English
- Subject(s):Economy, Supranational / Global Economy
- Page Range:118-131
- No. of Pages:14
- Keywords:Europe; China; West Asia; Africa; Belt and Road Initiative; Industrialization; Development
- Summary/Abstract:Global media coverage of Africa and the Middle East (or, rather, Southwest Asia) typically focuses on war, terrorism, famine, epidemics, and mass immigration. Very seldom are these two regions associated with economic development, scientific breakthroughs, or cultural advancements. Unfortunately, this image of the region has a substantial basis in reality. The situation does have domestic causes, but is also largely related to global geopolitical factors and the attempt by major global powers to secure spheres of influence, natural resources, markets, and strategic and political advantages against other global and regional adversaries.
The Success of the Employer Brand – An Alternative for Effective Talent Management in the Organization
The Success of the Employer Brand – An Alternative for Effective Talent Management in the Organization
(The Success of the Employer Brand – An Alternative for Effective Talent Management in the Organization)
- Author(s):Mariya Aleksandrova Ivanova
- Language:English
- Subject(s):Economy, Human Resources in Economy
- Page Range:132-151
- No. of Pages:20
- Keywords:Employer Branding; Case Study; Modern Problems; Business Context; Talent Management; Leadership Development Training
- Summary/Abstract:This paper presented a study, which finds the talent management of a worrying matter. The major areas of weakness such as employee engagement, training and development, reward and recognition require continuously investigation and remedial action by companies’ management. This paper provides an analysis and evaluation of the current situation of the digital transformation company in terms of challenges to attract the talents and failing to retain them which affects the organization in meeting its strategic goals and losing its competitive edge in the market. In the research process, a specific company (digital transformation company) is used, as a case study, providing information for analysis. Methods of analysis include surveys and questionnaires to measure employees ’satisfaction, analyze management capabilities and detect the corporate environment. Results of data analyzed show that all scores are below average and the management is performing poorly in the areas of employee’s motivation, empowering and delegation. The paper explains how to build an employer branding strategy which starts with the organizational culture and ends up with the proper marketing and not vice versa. Recommendations discussed include: improve both the public and the employees’ perception about the organization; leadership development training; developing a reward system.
Pillars to Overcome 3 False Myths About EU and its CSDP in the Context of the Russia-Ukraine War
Pillars to Overcome 3 False Myths About EU and its CSDP in the Context of the Russia-Ukraine War
(Pillars to Overcome 3 False Myths About EU and its CSDP in the Context of the Russia-Ukraine War)
- Author(s):Monika Panayotova
- Language:English
- Subject(s):Politics / Political Sciences, Security and defense, Geopolitics
- Page Range:152-168
- No. of Pages:17
- Keywords:CSDP; Russia-Ukraine War; Youth; Enlargement; Eastern Partnership
- Summary/Abstract:This publication aims to look at the 3false myths about the European Union and its CSDP: 1) EU is a soft power and political dwarf; 2)EU should be post national and individual member states’ veto on CSDP must end; 3)First European countries take NATO, then the EU. The analysis show how the Russia-Ukraine war provoked the EU’s geopolitical awakening and what could be the key pillars that would make the EU a permanent global power. In the context of Russia-Ukraine war, is analysed the transformation of the EU into “smart” power with a great potential to become a “transformative”power for the Eastern partnership countries.
Generic and Biosimilar Medicines Industry – Opportunities and Challenges, Outlook and Sustainability
Generic and Biosimilar Medicines Industry – Opportunities and Challenges, Outlook and Sustainability
(Generic and Biosimilar Medicines Industry – Opportunities and Challenges, Outlook and Sustainability)
- Author(s):Plamen Pouvkov
- Language:English
- Subject(s):Social Sciences, Economy, Supranational / Global Economy, Sociology, Health and medicine and law
- Page Range:169-192
- No. of Pages:24
- Keywords:Generic Medicines; Biosimilar Medicines; Pharma Industry; Pharma 4.0; Clinical Trials
- Summary/Abstract:It has been years and decades since the Generic industry, and the Biosimilar industry later on, has started paving its way to become a substantial factor for the healthcare systems around the globe. The main drives for this important role of the industry are found in the enhancement of the reach and access to high quality but less expensive cost-effective therapies. Thus, the industry is making a significant and global impact on the health outcomes – through economic effects of reduced and more affordable costs to extend and in some cases allow the reach and access to existing therapies, and also allow for the respective savings to be allocated towards newly developed innovative therapies.
Supporting Youth Work at the Municipality Level
Supporting Youth Work at the Municipality Level
(Supporting Youth Work at the Municipality Level)
- Author(s):Violeta Toncheva-Zlatkova
- Language:English
- Subject(s):Economy, Socio-Economic Research
- Page Range:193-206
- No. of Pages:14
- Keywords:Youth Participation; Social Commitment; Young People; Youth Work; Municipality Level
- Summary/Abstract:The article highlights the importance and role of young people and youth work and participation. It follows and presents the ideas and implementation of national youth policies, reviews the regulatory and institutional framework governing issues related to youth participation. The main focus is the support of youth work at the municipality level and the building of strong community with engagement of youth as a decision-maker and change-keeper. In the first part it is provided an overview of youth policies at European and national level, then the initiative Europe goes local is discussed in detail. The article emphasis on the European Charter on Local Youth Work, whose goals are to contribute to the further development of local youth work and to increase awareness of local level responsibility. There are deliberated good practices and are proposed steps should be taken by all stakeholders to encourage youth participation in order to build a space to promote youth activities, to valorise the youth work and to involve the young people in community issues at municipality level.
