Effects on International Management During COVID-19
Effects on International Management During COVID-19

Author(s): Silvana Jovcheska, Stefani Jovcheska
Subject(s): Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: International Management; Strategies; COVID-19
Summary/Abstract: Globalization in the world is a process of creating a liberalized and integrated world market of goods and capital, as well as shaping a new international institutional order that serves the development of production, trade and financial transactions on a glob al scale. In the long run, in the conditions of globalization, the market economy cannot function effectively and develop its international competitiveness without conflicts, if the principles of operation of the multinational corporations are not in accordance with the international environment of the management.Human resource management must inevita bly follow the international human resources market. This means continuously exploring the functional characteristics of international management in order to be able to identify potential problems in the international markets of human resources and managerial staff. Personnel recruitment, management, governance and control of multinational corpora tions are functions of international management that shape international personnel policy. The need to develop the strategic functions of human resource management incorporate the values of the cultural and religious characteristics of individual entities in function of the special values of international management as part of the social culture globally. A new reality caused by the COVID-19 pandemic has imposed a new way of managing globally. Companies must transform much of their operations online, and thus manage both domestically and non-internationally.

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