„Werbespotspezifische" ubungen im handlungsorientierten daf-unterricht
“Commercial-specific” exercises in action-oriented German as a foreign language lesson

Author(s): Tatiana Kononova
Subject(s): Philosophy, Social Sciences, Language and Literature Studies
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: TV cd fommercials; action-orienteoreign language lessons; components of the commercial; selection criteria for the commercials; uses of the commercials
Summary/Abstract: This article explorează possible uses of television commercials in action-orientedGerman as a foreign language lessons, which are based on the interaction of theelements image, text/language, music and color and can be carried out in threephases: before viewing (attunement and preliminary relief), during viewing(presentation of the commercial) and after seeing (action orientation and classdiscussion). Furthermore, the didactic potential of the commercials is derivedfrom their selection criteria, which can be divided and classified under threeaspects: the general didactic aspect, the information aspect and the interculturalaspect.

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