Development of a Tourist Experience Model with the Aim of Increasing Economic Efficiency – On the Example of the Destination Sofia
Development of a Tourist Experience Model with the Aim of Increasing Economic Efficiency – On the Example of the Destination Sofia

Author(s): Irena Emilova, Margarita Misheva, Violeta Doneva Yankulova
Subject(s): Marketing / Advertising, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Model; Economic efficiency; Development; Experiences; Sofia; Destination
Summary/Abstract: The research examines current trends in destination development and the increasing demand for services that create experiential value through additional services and travel opportunities. This pursuit of experiences aims to facilitate rejuvenation, capitalizing on the abundant tourism resources, exemplified by Sofia city. Objective: This study aims to construct a comprehensive tourism experiential model for the given destination, employing an integrated approach that harnesses the untapped potential of various resources within the tourist area. The primary goal is to enhance the destination's economic efficiency. This approach envisions multifaceted benefits, including bolstering the tourism sector, contributing to GDP growth, and fostering sustainable advancement for urban destinations. Furthermore, it aims to foster year-round growth in demand and supply for tourist products and services in Sofia. The focal point lies in exploiting the destination's developmental prospects, fueled by evolving consumer preferences, driven by the quest for authentic and distinct travel experiences.

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