Effects of individual and organizational factors on employer image: A case of the tourism industry in Poland
Effects of individual and organizational factors on employer image: A case of the tourism industry in Poland

Author(s): Marlena Bednarska, Marcin Olszewski
Subject(s): Economy, Tourism, Human Resources in Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: employer image;tourism industry;
Summary/Abstract: This study seeks to contribute by recognizing the dimensions of employer image in the tourism industry and by identifying factors which influence the perception of the tourism organization attractiveness as a workplace from potential employees perspective. Employer image has been examined using different operationalizations. For the purpose of this study it has been operationalized in line with person-environment fit perspective as the discrepancy between preferred and perceived job and organization attributes.

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