Intercultural Communication – a Visa for Successful Accomplishment of an International Task
Intercultural Communication – a Visa for Successful Accomplishment of an International Task

Author(s): Silvana Jovcheska, Natka Jankova
Subject(s): Social Sciences, Sociology, Management and complex organizations
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Intercultural Communication; International Management; Culture; Language; Business; Globalization
Summary/Abstract: The global economy always raises the question about the performances of the global managers. The aims of the multicultural corporations can only be accomplished by using different styles of management. The managers from different countries in terms of general principles of managing are very similar but in terms of cultural norms they can be extremely opposite and this may cause a problem in communication. The primary task of the international managers is to deal with those differences very skillfully which means to acknowledge and evaluate the cultural differences and at the same time to promote authentic cultural integration and integrative development in order to fulfill the international task. This can be accomplished by learning the key differences important for international communication because the world has become a global village and we should not let fear of the unknown to hold us back. If the uncertainty is avoided this can kill any idea and the power to embrace the unknown and learn about the different cultures i.e. by studying intercultural communication the managers will be able to make decisions in terms of embracing the unknown. In other words, this would be the best strategy to move your business from local to global level in a short time. This paper is a research conducted among experienced international managers that (who) during their international experience take culture as a challenge and condition for successful accomplishment of their organizational aim – successful international business. The issue of differences, language, culture, race, beliefs and traditions are everyday challenge for each international manager.

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