L’EUROLECTE ET LES CHANGEMENTS APRÈS LE TRAITÉ DE LISBONNE. UN NOUVEAU LANGUAGE DANS L’ESPACE EUROPÉEN

Author(s): Sebastian Chirimbu / Language(s): French Publication Year: 0

Under the influence of extralinguistic factors, all terminologiesare characterized by a faster rate than general vocabulary. Thecauses favoring the emergence of new legal concepts areespecially social needs and the harmonization of legislation withthe EU/international legal regulations. The emergence of newterms is unpredictable. Therefore, the legal terminology is not ina stable condition, as one might think because of hisconservatism, but a continuous process of change. Specializedlanguage used by the EU institutions can be characterized asone with its own domain, defining itself as such in the dynamicrelationship between terminology and relatively static nature ofthe referential framework of the Member States.

MÉTAPHORES ANTHROPOMORPHIQUES DE L’ENTREPRISE DANS LE DISCOURS FRANÇAIS DU MARKETING

Author(s): Raluca Burcea / Language(s): French Publication Year: 0

The marketing discourse is characterized by the extensive use of a specific terminology that builds upon the key concepts in the marketing field, such as brand, product, enterprise,consumer, market, etc. Given the high degree of specialization and abstractness of marketing terms, conceptual metaphor proves particularly useful in rendering them more accessible to the less or non-initiated public. Our article aims at identifying and exploring the multiple facets that the anthropomorphic conceptual metaphor an enterprise is a person presents in the textual dynamics of the marketing discourse.

DISCOURSE TYPES AND GENRES IN SPORTS AS REFLECTED BY WRITTEN AND ORAL MEDIA DISCOURSE

Author(s): Denisa Drăguşin / Language(s): English Publication Year: 0

LE TRANSFERT DES REPÈRES IDENTITAIRES DANS LA LANGUE: NORME ET DIFFÉRENCE DANS LE FRANÇAIS CANADIEN

Author(s): DAN STERIAN / Language(s): French Publication Year: 0

SITUATIONAL FACTORS OF WRONG BEHAVIOR

Author(s): Tikvah Schmalnauer / Language(s): English Publication Year: 0

BRIDGING THE GENERATION GAP THROUGH INTERGENERATIONAL LEARNING

Author(s): Anca Colibaba,Stefan COLIBABA,Irina Gheorghiu / Language(s): English Publication Year: 0

Auf die Welt wirken sich Veränderungen aus, die durchein weltweites Phänomen, das Altern der Bevölkerung,herbeigeführt werden. Der Artikel stellt eine Lösung diesesProblems dar, wie sie drei europäische Projekte (Bilfam, Grankitund MyStory) vorgeschlagen und gefördert haben. Die Antwortist im generationenübergreifenden Lernen zu finden, das dasAltern zu einer angenehmen Erfahrung werden lässt, unter derBedingung, dass ältere Menschen durch ComputertechnologieZugang zu Gelegenheiten für lebenslanges Lernen haben unddabei von der jungen Generation begleitet sind. DieseZusammenarbeit der zwei Gruppen verbessert dieComputerkenntnisse und erweitert neben diese auch diepositiven Lebenserfahrungen sowohl junger als auch ältererMenschen.

METODA PEDAGOGICĂ EDA

Author(s): Valeriu Marinescu / Language(s): Romanian Publication Year: 0

The EDA pedagogic model is inspired by Socratic teaching –i.e., the art of making the interlocutor discover the truth byhimself, using a series of questions. This active method puts theyoung learner in the position of making choices. The trainer doesnot judge the learner on his choices, but helps him think aboutthe meaning of those choices and evaluate their pertinence on hisown. The three letters stand for the three stages of this method:E from Éveil (awakening the learner, or breaking the ice), D from Débat (debate on a given topic), and A fromApprofondissement (exploring the topic).

POUR UNE MEILLEURE INTÉGRATION DE LA DIMENSION CULTURELLE À L’ÉCOLE

Author(s): Maia Morel / Language(s): French Publication Year: 0

APLICAREA TEHNOLOGIILOR MULTIMEDIA ŞI DIGITALE LA VALORIFICAREA PATRIMONIULUI CULTURAL IMATERIAL

Author(s): Mariana Cocieru / Language(s): Romanian Publication Year: 0

TEHNICI INTERACTIVE DE DESCOPERIRE A ELEMENTELOR ABSURDULUI ÎN OPERELE DRAMATURGILOR E. IONESCU ŞI M. VIŞNIEC LA ORELE DE LIMBA FRANCEZĂ

Author(s): Mariana Chiriță / Language(s): Romanian Publication Year: 0

ERREUR, HYPOTHÈSE ET CRÉATIVITÉ EN INTERLANGUE

Author(s): Mariana Diana Câşlaru / Language(s): French Publication Year: 0

The purpose of our paper is to highlight the way in which, overtime, we changed the perspective towards the notion of error in the learning of a foreign language. Nowadays, the error is an invalidated hypothesis which the learner formulates and whose result testifies, most of the time, the creativity of the learner.

МЕТОДЪТ НА ИНТЕЛЕКТУАЛНИТЕ КАРТИ В ПРОЦЕСА НА ФОРМИРАНЕ НА ЛЕКСИКАЛНИ УМЕНИЯ В ОБУЧЕНИЕТО ПО АНГЛИЙСКИ ЕЗИК

Author(s): Dimitar Stoyanov Binev / Language(s): Bulgarian Publication Year: 0

The article looks at the mind maps as a method of storing and sorting out information, the ways they are built and how they can be used for English language training. Shown are different variants how they can be applied depending on the topic, aim and task of the English language lesson.

Imagery and Fantasy in Dimitrie Anghel’s Poetry

Author(s): Cosmina Andreea ROŞU / Language(s): English Publication Year: 0

Dimitrie Anghel is a remarkable Romanian symbolist for his special approach to the flower universe, especially for his frequent identification with floral element considered to be the avatar of the poetic. At the beginning of the 20th century Dimitrie Anghel’s lyrical creation has the merit of contributing to the development of Romanian lyricism by communicating the message through all the senses and his prose proves its modernity by resizing his contribution to the extension of Romanian literature in the European context. the escape in the garden—as a space of withdrawal in ideal, it is achieved through dream, in a symbolic way, abundant in expressive images. the representation of an identity discourse, the dream suggests the space of a human being originating retrieval through continuous metamorphoses, a space of human souls’ transmigration.

Polysemy and Metaphor in the Verbs of Perception

Author(s): Mihaela Georgiana Manasia / Language(s): English Publication Year: 0

This paper addresses the idea that has been recently put forward by several studies in the field of cognitive linguistics that perception verbs have a polysemous structure motivated by our experience and understanding of the world. Metaphor is not only characteristic of poetic language, but on the contrary, it can be found everywhere in everyday language and the polysemous character of perception verbs reflected into a wide range of syntactic and constructional alternatives makes them a motivating semantic field to approach in this respect.

ГОВОРНИЯТ ГЛАС КАТО ИНСТРУМЕНТ ЗА ВЗАИМНОТО РАЗБИРАНЕ МЕЖДУ ХОРАТА

Author(s): Evgeniya Ivanova / Language(s): Bulgarian Publication Year: 0

This article outlines particular means to improve voice capabilities in order to attain success in one’s career and/or personal life through public relations. Special emphasis is placed upon breathing as a basis for voice production and resonators’ role in the production of speech. Elementary exercises to improve basic voice qualities complete this paper

SIBERIA LAND OF POLISH MARTIRDOM - /RE/VISIOSM OF THE MYTH. LITERATURE, HISTORY, GEOPOETICS, POLITICS, CULTURAL ANTHROPOLOGY

Author(s): Natalia Lemann / Language(s): English Publication Year: 0

In Polish historical and cultural consciousness, Siberia is the land of Polish martyrdom. From deportations after downfall of November and January Uprisings (XIXth Century) toGUŁag`s hell, it has been the land of suffering and despair for Poles. The aim of the paper is analysing changes in depictions of Siberia in literature, journalism, historiography, memoirs, movies, and public discourse. By using terms derived from varied human sciences, such as philology, anthropology of cultures, cultural studies, including postcolonial studies and imagology, I try to answer why a martyrological, Romantic myth of Siberia is still vivid in Polish public discourse, whereas contemporary literature and reportage are trying to undermine it. The depiction and imagology of Siberia in Polish literature, movies, journalism, and public discourse could be understood as an example of “cultural wars” (L. Koczanowicz) and a postcolonial example of thinking about “Others”, especially Eastern, based on orientalism (E. Said) I will be analysing among others: literature- Anhelli, by J. Słowacki; Dwanaście lat w kraju Jakutów [Twelve years in the Jakut`s country] by W. Sieroszewski, Lód [An Ice] by J. Dukaj, Jakuck. Słownik miejsca [Jakuck. Lexicon of the Location] by M. Książek, Przez dziki Wschód [Through Wild East] ; Długi marsz do wolności [The Long March to Freedom]; Droga umarłych [The Road of the Dead] by Tomasz Grzywaczewski; movies - Long Walk Expedition Plus; The Way Back (Dir. P. Weir); Syberiada (reż. A. Konczałowski); Syberiada polska (dir. J. Zaorski).

СЕМАНТИЧЕН АНАЛИЗ НА НЯКОИ ВИДОВЕ МЕТАФОРИ И МЕТОНИМИИ В ПУБЛИЦИСТИЧНИ ТЕКСТОВЕ ОТ МАРТИН КАРБОВСКИ

Author(s): Veselina Vateva / Language(s): Bulgarian Publication Year: 0

In the research a semantic analysis is made of metaphors and metonymies from journalistic articles of Martin Karbovski. The differential semes are characterized, which are contained in the semantic structure of the word, with which the relevant lexeme is linked in a metaphoric combination of words. With the metonymies, the semes are analyzed, on the grounds of which the constant link between the notions expressed by the lexemes in the combination of words is ascertained

ПРЕССЪОБЩЕНИЯ versus НОВИНИ. НАБЛЮДЕНИЯ ВЪРХУ МЕДИЙНАТА ТРАНСФОРМАЦИЯ НА PR-ТЕКСТОВЕТЕ В РЕГИОНАЛНИТЕ ВЕСТНИЦИ

Author(s): Lecturer Phani Mazdrashka-Mihova / Language(s): Bulgarian Publication Year: 0

The text presents observations on the press releases of Veliko Turnovo Municipality, issued in local print media. It attempts to define the causes and consequences of journalistic content replacement with the PR generated texts at local media level within the global trends context of closer symbiosis between those two fields of communication

ФЕНОМЕНЪТ „МЕЧКА” В БЪЛГАРСКИЯ ТЕАТЪР - УСПЕХ НА НОВИТЕ БЪЛГАРСКИ ТЕЛЕВИЗИОННИ СЕРИАЛИ ИЛИ ДОБРЕ ПОЗНАТА PR ТЕХНИКА?!

Author(s): Nikolay Plamenov Nedekov / Language(s): Bulgarian Publication Year: 0

Phenomenon „Bear" in Bulgarian theater undoubtedly entered as a phenomenon with the revival of the TV series and the interest generated by the „Stuklen dom". Attracting popular actors from the TV screen for leading roles in theater create a huge wave of fans who began to visit theaters in the country, hoping to see live their favorites. This PR technique is not unknown in the world, even in Bulgaria. The report presents the tracking of this technique to promote theatrical productions

ЗАД КУЛИСИТЕ НА ТЕАТРАЛНИЯ PR. SELFIE И BACKSTAGE СНИМКИ В СОЦИАЛНИТЕ МРЕЖИ КАТО PR ТЕХНИКА

Author(s): Nikolay Plamenov Nedekov / Language(s): Bulgarian Publication Year: 0

The report examines provoking interest of the audience to life outside the stage in the theater as a means and PR technique. Large-scale use of social networks as a channel of communication between cultural institutions and their audience suggests the use of modern methods of communication. This suggests "the rise of the curtain" and virtual admission of the public to the „secret" moments backstage rehearsal process, amusing anecdotes, personal holidays and many other - shared by Selfies, unformal photos and personal comments to them